Experience the Unprecedented 'Piping Hot' Sushi Roll at Hand Roll Tokyo in Asakusa!

As the Setsubun season approaches in 2026, Asakusa's Hand Roll Tokyo brings you a unique sushi experience with their specially designed 'Piping Hot Ehomaki' sushi rolls that come with a five-minute freshness guarantee. Located in Taito Ward, Tokyo, this sushi specialty shop offers a one-of-a-kind way to enjoy sushi—without cutting it into pieces—allowing customers to indulge in a full roll.

The highlight of this sushi experience is the crunchy seaweed that can only be savored immediately after purchase. Diners are encouraged to eat their rolls right outside the shop for peak freshness, further illuminated by the auspicious direction of 'South-Southeast,' where the iconic Tokyo Skytree stands tall, providing an ideal backdrop for memorable photos.

In a remarkable initiative, SHOWROOM Inc., a virtual live space operation headquartered in Shibuya, Tokyo, held a contest in September 2025 to choose the 'Ehomaki Ambassador' for Hand Roll Tokyo. This contest culminated in the selection of Tomomi Suzuki, who will proudly represent Hand Roll Tokyo from December 10, 2025, to February 10, 2026, promoting the exquisite sushi rolls during the peak Ehomaki season.

The rolls themselves feature high-quality seaweed sourced from Ariake, meticulously roasted to create the ultimate crunchy texture, ensuring that diners enjoy the delightful experience of 'piping hot' sushi. After all, the five-minute consumption guideline emphasizes the need to eat quickly to maintain the seaweed's delightful crunch.

The sushi employs powdered soy sauce, allowing for an incredible flavor without compromising the crispy seaweed. The powdered form creates a less salty yet flavorful experience, enhancing both the fish and rice components. Each roll is remarkably filling, with a third more ingredients than standard sushi, making it a satisfying option for those on the go or watching their calories. This format makes it perfect for solo diners who feel intimidated in traditional sushi restaurants.

More than just a sushi venue, Hand Roll Tokyo creates a welcoming atmosphere reminiscent of a café, making it accessible for everyone, including women dining alone. The shop has outdoor benches and limited indoor seating, appealing to couples and small groups looking for a unique sushi dining experience.

Hand Roll Tokyo was born from an idea to create a fast food-style sushi option that could be enjoyed with one hand, particularly during sports viewing. The founder realized that while traditional sushi rolls were delicious, they could be clumsy and difficult to handle, especially for something like Ehomaki. Thus, they decided to innovate with thinner rolls packed with flavors and less rice for easier consumption.

Despite the absence of dedicated sushi specialty stores in Japan, the founder was inspired by the sushi culture abroad, particularly in Australia, where sushi shops are as prevalent as burger franchises. With a vision to introduce the world to this distinctive fast food option, Hand Roll Tokyo opened its first shop in Asakusa in March 2024. Expansion plans are on the horizon, with interest already brewing from potential locations in the UK.

For more information, visit Hand Roll Tokyo's official website at Hand Roll Tokyo or follow their Instagram for the latest updates.

Contact Information

Company Name: kamibito Inc.
Address: 9F, 3-13-5 Shinjuku, Shinjuku, Tokyo
CEO: Daigo Terakida
Hand Roll Tokyo Asakusa Store: 1-12-6 Asakusa, Taito, Tokyo
Phone: 03-4400-2182
Email: [email protected]