#Japan #Shinjuku #Mash Group #Sanrio House #Kawaii Universe

Sanrio House: Bringing Kawaii to Life in Shinjuku

The excitement is palpable as the highly anticipated official store ‘sanrio house’ opens its doors in Shinjuku on March 6, 2026. This innovative collaboration between Sanrio, renowned for its iconic characters, and Mash Group, a leader in the fashion and beauty industry, aims to bring joy and positivity to customers’ everyday lives.

The Vision Behind Sanrio House

At the heart of this collaboration lies a shared philosophy centered on spreading happiness. Mash Group believes in shaping ideas into reality to deliver joy to people, while Sanrio strives to make the world a happier place through its beloved characters. Together, they aim to create a vibrant retail space that resonates with fans both old and new, providing an array of products across various categories.

A Diverse Range of Offerings

Sanrio House is set to debut a broad spectrum of items, from apparel, beauty products, to home goods and food items. Here’s a glimpse of what to expect:

• - Fashion Items: Unique, original designs exclusive to Sanrio House, including T-shirts, caps, socks, cardigans, and bags that feature intricate details and character representations.
• - Beauty Products: Capitalizing on Mash's beauty expertise, the store will showcase skincare and makeup items designed to uplift one's spirit through both packaging aesthetics and quality formulations.
• - Home Goods: Themed products such as mugs, towels, and figurines will capture the essence of Sanrio’s charm, offering delightful additions to everyday life.
• - Food Items: Expect imaginative snacks, like character-themed cookie tins, and seasonal collaborations that bring both joy and great taste to fans.

Future Expansion and Collaboration

Following the opening of its first store, Sanrio House plans to expand its reach over the next five years. The aim is to continuously introduce new products that showcase Sanrio characters in innovative ways, enhancing customer experience and engagement.

In addition to in-house offerings, collaborative efforts with likeminded artists and brands are in the works, further expanding the Kawaii community’s footprint.

Store Design and Ambiance

The Sanrio House is designed with an inviting atmosphere that encourages exploration and longer visits. The layout and decor speak to Sanrio's whimsical essence, ensuring that every corner embodies the Kawaii spirit and invites smiles.

Location Details:

• - Store Name: Sanrio House
• - Address: 3-38-2, Shinjuku, Tokyo, 160-0022, 2nd Floor Lumine Shinjuku 2
• - Opening Hours: March 6, 2026, at 11 AM

Celebrating with an Ambassador

Adding a special touch to the launch, popular comedian Naomi Watanabe has been appointed as the opening ambassador. Her global appeal and love for Kawaii characters align perfectly with the ethos of Sanrio House, making her a fitting representative for the brand.

Watanabe’s creative contributions are set to be unveiled in early February 2026, in line with the store's launch, promising more excitement for fans.

Conclusion

As Sanrio House prepares to open its doors, the collaboration between Mash Group and Sanrio heralds a new era for Kawaii culture in retail. This flagship store is not just about transactions, but about creating joyful experiences that resonate with customers, fulfilling the promise of making everyday life a little brighter. It’s a venture dedicated to making smiles an everyday occurrence, adding value beyond physical products.

For additional information and upcoming updates, stay tuned to Sanrio House’s official website: Sanrio House.