Valentine's Day Limited Duo Showdown Expands Nationwide with Unique Flavors

Valentine's Day Limited Duo Showdown: A Unique Flavor Experience

As Valentine's Day approaches, beloved Japanese snacks are getting a gourmet makeover. The collaboration between Meiji Co., Ltd. and renowned chefs is set to create a delightful competition between fans of the classic treats Kinoko no Yama (Mushroom Mountain) and Take no Ko no Sato (Bamboo Shoot Village). Starting February 10, 2026, these unique flavors will be available nationwide, allowing everyone to partake in this exciting “which side do you prefer?” event.

Chef Takao Yamamoto from Club Harie and Chef Takeshi Shibata from Chez Shibata have crafted exclusive versions of these iconic snacks, enhancing their traditional flavors for a modern palate. The two new products, Kinoko no Yama x Club Harie Hazelnut Praline & Matcha and Take no Ko no Sato x Chez Shibata Citrus-Infused Hazelnut Praline, debuted alongside the largest Valentine's event in Japan, Amour du Chocolat, held at the JR Nagoya Takashimaya department store from January 16, 2026.

Both products have received rave reviews, selling out daily as they effortlessly blend nostalgia with sophistication. This partnership aims to introduce a fresh wave of taste while celebrating the longstanding rivalry between the two snacks.

Unique Creations with a Touch of Tradition

The new flavors add a layer of excitement to the established taste of Kinoko no Yama and Take no Ko no Sato. Kinoko no Yama x Club Harie Hazelnut Praline & Matcha is a delicately crafted snack that embodies childhood memories with a premium twist. Chef Yamamoto has invested his love for this treat, transforming it into a complex flavor that intertwines the rich nuttiness of hazelnut with the subtle elegance of matcha. The chocolate is structured in a two-layer format, combining aromatic cacao with hazelnut praline and matcha-infused chocolate enriched with caramel powder for added depth. To heighten the sensory experience, crispy candy pieces are also incorporated.

On the other hand, Take no Ko no Sato x Chez Shibata Citrus-Infused Hazelnut Praline represents a nostalgic journey through time. This collaboration commemorates nearly four decades of Chef Shibata's relationship with Take no Ko no Sato. The pairing of roasted nuts and refreshing yuzu creates a delightful harmony. Just like its counterpart, this product also features a two-layer chocolate construction, showcasing the signature cacao flavor complemented by hazelnut praline infused with yuzu. The addition of Fleur de Sel enhances the overall taste, creating an unforgettable snacking experience.

Both chefs have effectively woven their expertise into these products, ensuring that they remain true to the essence of the original snacks while introducing new flavors that resonate with contemporary consumers.

A Commitment to Quality

Meiji Co., Ltd. continues to uphold its principle of offering everyone a delicious and enjoyable snacking experience. The collaboration showcases the brand's dedication to innovation while nurturing the timeless appeal of their iconic products. As Valentine's Day approaches, these unique offerings promise to cultivate joyful moments of sharing and celebration.

The 64g round box of Kinoko no Yama x Club Harie Hazelnut Praline & Matcha and the 61g rectangular box of Take no Ko no Sato x Chez Shibata Citrus-Infused Hazelnut Praline will be priced at an open price, making them widely accessible for fans throughout the nation. Customers are encouraged to join the fun and choose their favorite side in this delicious debate.

With this exciting collaboration, Meiji Co., Ltd. highlights the importance of community engagement, creativity, and culinary excellence in the joy of sharing sweets, especially during the festive season of love.