#Japan #Tokyo #Public Relations #Dentsu PR Consulting #PR-style Management

Shaping Corporate Value through Public Relations: Insights from 'PR-style Management'

A new book titled 'PR-style Management: Creating Corporate Value through Public Relations' is set to be published on January 8, 2026, by Dentsu PR Consulting, under the leadership of President Yasumasa Yamaguchi. This book is a collaborative effort from the Corporate Public Relations Strategy Institute (Dentsu PR Consulting) and highlights the growing importance of public relations (PR) in shaping corporate value.

The publication is backed by comprehensive research and analysis from nearly 1,000 listed companies in Japan, offering practical insights into how managing stakeholder expectations and concerns can effectively enhance future corporate value. The authors delve into a new perspective of public relations, framed around the three i's: Intelligence (listening), Information (PR), and Impact (benefit).

Moreover, in light of the increasing number of individual investors, the book emphasizes non-financial information as a leading indicator of corporate future value. Under the supervision of Professor Takaaki Yata from Keio University, the Corporate Public Relations Strategy Institute has developed the Non-Financial Cross-Value Model, which highlights how companies and individuals have responded to and utilized this information.

The richness of the content is further enhanced by interviews with CxOs (Chief Officers) and included successful case studies, all aimed at illuminating the essence of contemporary PR practices that businesses require moving forward.

Book Contents Overview

• - Introduction
• - Chapter 1: Changing Standards of Corporate Value

- Case Study 1: KINTO - How feedback and executive messaging create market opportunities.

• - Chapter 2: Public Relations as a Management Function

- Column: From Market Creation to Value Creation - The fusion of marketing and public relations.

• - Chapter 3: Survey on 'Public Relations Activities'

- Case Study 2: Nissin Foods Holdings - Utilizing communication to address departmental challenges.
- Case Study 3: Sony - Focusing on creation as a path to enhancing corporate value.

• - Chapter 4: The Increasing Importance of Non-Financial Information

- Interview with Professor Takaaki Yata and President Yasumasa Yamaguchi about enhancing corporate value through non-financial information.

• - Chapter 5: Practical Strategies for Enhancing Future Value through PR-style Management

About the Authors

The Corporate Public Relations Strategy Institute collaborates with experts in management and PR to conduct research and analysis on corporate strategies and systems. Established in 2013, it is led by Kanji Sakai.

Publisher Information

• - Book Title: PR-style Management: Creating Corporate Value through Public Relations
• - Edited by: Corporate Public Relations Strategy Institute (within Dentsu PR Consulting)
• - Price: 1,980 yen (tax exclusive 1,800 yen)
• - Publication Date: January 8, 2026
• - ISBN Code: 978-4-296-20873-9
• - Format: Paperback, Electronic Book
• - Publisher: Nikkei BP
• - Purchase Links:

Nikkei Book Plus
Amazon

The book will be available at major bookstores and online retailers nationwide.

About Dentsu PR Consulting

Dentsu PR Consulting is a specialist company within the Dentsu Group, founded in 1961. It supports strategy partnerships for corporations, governments, municipalities, and organizations in reputation management. Through data analysis and insight-driven content development, Dentsu PR Consulting aims to contribute to social innovation alongside its clients. Notably, it has been honored with the Japan Consultancy of the Year award in 2009 and 2015 and the North Asia PR Consultancy of the Year in 2018 by PRovoke Media (formerly Holmes Report).