Oisix's Innovative Nabe Kits: Seasonal Dishes Selling 10,000 Weekly!

Nabe Season is Here: Oisix's Hotpot Kits

As the summer heat gives way to cooler evenings, the arrival of the hotpot season is warmly welcomed. Oisix, a food subscription service based in Shinagawa, Tokyo, has kicked off its seasonal hotpot meal kits, aptly named "Nabe Kit," since September this year. Customers can enjoy a rotating lineup of diverse dishes, with sales surpassing 10,000 kits weekly since launch.

Adapting to Rapid Temperature Changes

In September, Oisix creatively addressed the lingering warmth with unique offerings like dumpling and ramen hotpots, cleverly termed "non-traditional hotpots." As temperatures began to drop in mid-October, the company shifted towards more authentic hotpot recipes, including Shabu-shabu and salt-based broths. This adaptability to changes in weather and consumer cravings has resonated well, contributing to the high demand for Nabe Kits.

Diverse Options Weekly

The Nabe Kits are designed to serve 2-3 people and come complete with five or more carefully selected vegetables, proteins, and easy-to-follow recipes. Launched in 2019, this service has grown to offer a seasonal course with weekly variations since 2021, amassing a total of 1.9 million sales by March 2025.

The highlights of the Nabe Kits include:
1. Unique Veggie Selections: To elevate the traditional hotpot experience, Oisix includes lesser-known vegetables like wood ear mushrooms and radishes, alongside the essentials.
2. Quick Preparation: All ingredients arrive bundled together, eliminating the hassle of shopping. With preparation taking about 20 minutes, a delicious hotpot is ready in no time.
3. Varied Enjoyment: The kits also feature condiments to alter the dish's flavor midway and suggestions for finishing touches, so consumers never get bored.

Oisix plans to continue offering the Nabe Kits until April 2026, with exciting collaborations featuring celebrities, ensuring a range of innovative recipes beyond conventional hotpot parameters.

Sample Menu Offerings

For those curious about what Oisix is cooking up, here are some highlights:

- [Kit] Chef's Night Hotpot (W/ 2 Sauces): Enjoy fresh spinach and pork simmered in broth, served with a creamy sesame dip and a spicy sauce.
- [Kit] Yumaka Mentaiko Hotpot: Created in collaboration with Fukuoka’s renowned Yamaya, this hotpot features a rich seafood broth combined with delicious pork and vegetables.
- [Kit] Salted Chicken Hotpot w/ Renkon: This unique kit focuses on lotus root, providing both creamy and crunchy textures ideal for a comforting meal.
- [Kit] Yamagata's Imoni Hotpot: A regional specialty that captures the essence of Yamagata with stewed potatoes and a unique miso broth that concludes with flavorful curry udon.

Each of these offerings promises a delightful culinary experience right at home. Check them out at Oisix's Nabe Kit page.

About Oisix

Since its establishment in 2000, Oisix has been committed to delivering organic and specially cultivated produce with no additives. With over 352,056 active members as of June 2025, Oisix continues to serve customers nationwide. The highly successful Ready-to-Cook Kits series, known as "Kit Oisix," has shipped over 200 million meals by August 2024, reflecting the growing popularity of meal kits.

Oisix is part of a larger ecosystem that includes brands like Radish Boya and Daichi wo Mamoru Kai, focusing on sustainable food practices aimed at reducing food waste from farm to table. Their pioneering subscription model not only anticipates customer preferences but also encourages the use of imperfect produce, promoting sustainability within the food sector. More information about Oisix can be found at Oisix Corporate Site.