#Japan #Tokyo #ARLUIS Dress #The Royal Line #Ayane Kuno

The Royal Line by ARLUIS Dress

ARLUIS Wedding Co., based in Meguro, Tokyo, has recently unveiled its new dress collection titled "The Royal Line by ARLUIS DRESS." Featuring acclaimed actress Ayane Kuno as its face, the collection is a celebration of feminine beauty, meant for women of all ages. This new line encourages women to express their unique beauty, transcending societal norms and expectations.

Background of The Royal Line

ARLUIS Dress believes that beauty should not be constrained by age or life stages, but rather be a reflection of the choices one has made throughout their life. The wedding dress symbolizes a unique moment in life, yet the reasons for wearing it and the meaning behind it vary greatly for each individual. With the concept of "Beauty in Choice. Beauty in Attire," ARLUIS Dress introduces The Royal Line, shedding light on the delicacy, strength, and beauty cultivated throughout one’s life journey. Instead of merely viewing a wedding dress as attire for a special occasion, it's framed as a selection that empowers one’s beauty.

The Four Dress Stories in The Royal Line

Each dress within The Royal Line presents a different form of beauty and a distinct narrative:

1. Rulea: "Showcasing beauty in my own way"
A mermaid dress that perfectly blends both strength and femininity, designed for women who embody both traits. It inspires confidence in wearing something that reflects the present self.

2. Jedia: "Wearing my destiny with my choice"
This black dress, named after a precious jewel, goes beyond the traditional norms of white, representing inner nobility and strength. It captures the essence of freedom and allure—a true garment of self-expression.

3. Lis: "My age is not a barrier to being cute"
A charming creation featuring a beautiful V-neck to enhance the décolleté, perfect for the mature princess who desires to blend sophistication with a youthful appeal.

4. Leafia: "Trusting my passion in this color"
Inspired by the "Goddess of the Forest," this dress allows wearers to choose colors that resonate with their hearts, representing a choice to live authentically. It embodies natural beauty—vibrant yet understated.

Commemorative Offer for The Royal Line

To celebrate the launch of The Royal Line, customers who reserve one of the dresses will receive a ¥100,000 discount off the rental price. This is a great opportunity to find a dress that adds color to new beginnings.

Campaign Period: June 18, 2026 - August 31, 2026
Offer Details: ¥100,000 off on the rental price for select dresses.
Eligibility: Open to those who make a new reservation for dresses after June 18, 2026. Note that this offer excludes photo weddings.

Comment from Ayane Kuno

Having received countless congratulations, I've donned a white veil numerous times as an actor. However, as I accumulated more experience, wearing dresses transformed from being a thrilling adventure into a familiar sight. For a long time, wedding dresses felt like a beautiful yet confining armor—an embodiment of dreams.
But ARLUIS taught me the joy of freedom, allowing me to love the true me while I breathe and dance with the wind. Touching every stitch full of the creators' earnest prayers sparked a quiet revolution within me. It’s a form of magic that transforms years lived into beauty. Instead of striving for something beyond reach, I can shine brightly as my true self. What unfolds next is not merely the story for someone else, but a celebration of the path I have chosen. My perception of my world has become fresher since meeting ARLUIS.

About Ayane Kuno

Ayane Kuno, born on March 17, 1988, debuted in the film "Sanbonki Agricultural High School Equestrian Club" (2008) and won Rookie of the Year awards at both the Hochi Film Awards and the Japanese Academy Awards. After immersing herself in New York to broaden her skills at the New York Film Academy, Kuno has expanded her artistic expression and continues to showcase her talents locally and internationally with poise and versatility.

Product Details

• - Sales Locations: Official ARLUIS DRESS stores
• - Details Page for The Royal Line: Visit Here
• - Dress Rental Prices:

- Rulea: ¥606,000
- Jedia: ¥356,000
- Lis: ¥426,000
- Leafia: ¥356,000
Note: Fittings must be reserved in advance. Availability may vary by store and wedding area.

Company Overview

• - Company Name: ARLUIS Wedding Co.
• - Established: October 10, 2003
• - Location: 1-1-71 Naka-Meguro, Meguro-ku, Tokyo 153-0061
• - CEO: Kento Sato
• - Business Description: Planning and operating domestic and overseas resort weddings and related travel services.

ARLUIS stands by its mission of "Creating happiness around the world" through innovative and enchanting wedding experiences across beautiful destinations.