Papa Murphy's and Pinkberry Expand Co-Branding Through New Franchise Agreements in the U.S.

Papa Murphy's Unveils Innovative Co-Brand Franchise Agreements

VANCOUVER, Wash. — In a bold move to enhance its brand portfolio, Papa Murphy's has just signed three franchise agreements that will introduce its exciting new co-brand concept, merging its popular Take 'n' Bake pizza with Pinkberry's premium frozen yogurt, to several key markets across the United States. This innovative pairing is designed to create a multifaceted dining destination, promoting operational synergy and appealing to a broad customer base.

The dual-brand strategy comes on the heels of consumer demand for convenience and variety in food offerings. By aligning with Pinkberry, a well-recognized name in the frozen yogurt space, Papa Murphy's aims to transform the traditional pizza dining experience to cater to a growing appetite for both savory and sweet treats under one roof.

Multistate Expansion Plans

The new franchise locations will span multiple states, with notable openings planned in Sunriver, Oregon, and Santa Fe, New Mexico. Franchisees Joshua and Samantha Kimzey are set to launch their joint concept in Sunriver, bringing both brands together for the first time. Their expected opening in early November has been eagerly anticipated by the community. Additionally, seasoned franchisee John Perea will integrate Pinkberry into his existing Papa Murphy's establishment in Santa Fe, which has been part of his operations since 2010. This will markedly enhance his offerings, capitalizing on the popularity of both brands.

Moreover, in Utah, Casey Kauer, another committed franchisee, plans to open a co-branded location in West Haven, anticipated to be operational by summer 2027. With five existing Papa Murphy's outlets already, this move indicates Kauer's strong confidence in the co-brand model's potential.

Synergy and Efficiency at Its Core

Ray Zandi, vice president of U.S. development at MTY Food Group, highlighted that the feedback to the co-branding concept indicates a strong market reception for both brands. The combined offering is designed to maximize revenue streams while optimizing shared resources such as property, labor, and operational strategies. By doing so, the company not only taps into increased convenience for customers but also lays out a business model that enhances franchisee profitability.

Both brands boast unique seasonal trends, which creates an ideal balance for franchisees, allowing them to operate year-round with steady income. According to Perea, this strategic pairing fosters a dynamic work environment by allowing for the employment of eight to ten team members, providing stability and growth opportunities regardless of seasonal fluctuations.

Creating Year-Round Destinations

Additionally, the co-branding arrangement facilitates a unique consumer experience. Customers can seamlessly enjoy an array of options throughout the day, from pizza for family dinners to frozen yogurt for a sweet treat after school. Joshua Kimzey noted the model promotes versatility in offerings—whether it's parents choosing dinner or kids craving desserts.

As the co-brand concept continues to cultivate interest, it’s evident that the partnership serves not just the operational efficiency of both franchises but enriches community engagement by offering a broad array of choices to customers. The unified approach not only positions Papa Murphy's and Pinkberry as innovative leaders in their respective markets but also celebrates adaptability in the evolving food landscape.

Conclusion

Papa Murphy's co-brand with Pinkberry represents a forward-thinking approach in the fast-casual dining sector, where flexibility and customer preferences shape business decisions. This initiative is expected to not only pave the way for new franchise opportunities but also reinforce the commitment to delivering quality food and service across diverse communities. For those interested in capitalizing on these exciting developments, further information can be found at the official franchise websites for Papa Murphy's and Pinkberry.