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Capriotti's Celebrates the First-Ever Bobbie Day

Capriotti's Sandwich Shop is proud to announce that October 14th will mark the first-ever Bobbie Day, a celebration dedicated to one of its most legendary sandwiches, The Bobbie. This year signifies 50 years of a delightful Thanksgiving-inspired tradition that began around family dinner tables. The Bobbie, derived from Aunt Bobbie's famous leftover sandwich made after Thanksgiving, has captured the hearts and taste buds of countless fans and cemented its status as a true American sandwich icon.

A Taste of Tradition

For many, holiday gatherings signify a wealth of good food and cherished family memories. The Capriotti family has carried on this spirit each Thanksgiving, with Aunt Bobbie's creative ingenuity shining through in her unique sandwich crafted from the rich flavors of turkey, stuffing, cranberry sauce, and mayo. This combination sparked interest in the Capriotti family, leading them to share Aunt Bobbie's beloved creation with their customers. The Bobbie gradually evolved from a seasonal delight into a staple menu item, forever altering the sandwich landscape.

To honor this tradition, Capriotti’s Rewards Members can indulge in a special offer on Bobbie Day—Buy One, Get One 50% Off on all qualifying turkey subs. This includes not just The Bobbie but also other fan-favorite turkey subs.

Gravy’s Comeback

No Thanksgiving feast is whole without gravy! To enhance Bobbie Day, Capriotti’s will be reintroducing gravy for a limited time. On October 14th, Rewards Members can get one free side of gravy with any full-priced sub purchase—ideal for elevating the flavor of The Bobbie while enjoying its iconic taste in every bite.

The Quality of The Bobbie

What truly makes The Bobbie stand out among other sandwiches is the loving craftsmanship that goes into it. Capriotti's maintains its commitment to quality by slow-roasting whole Butterball® turkeys each night and then hand-pulling the turkey every morning for freshness. Each ingredient is carefully selected to deliver the flavors expected by fans who adore the delightful meld of Thanksgiving elements.

Ashley Morris, CEO of Capriotti's, reflects on the sandwich's legacy: "The Bobbie created a category that others have been trying to replicate, but none can truly duplicate it. For 50 years, we've stayed true to the quality, care, and tradition that made it special from the start."

Celebrating with the Community

The Bobbie's importance transcends mere culinary achievements. Kim Lewis, Chief Marketing and Technology Officer at Capriotti's, articulates, "The Bobbie originated from one family's Thanksgiving tradition, but over the last five decades, it has become part of countless others. This connection with our guests is the magic of Bobbie Day, allowing us to celebrate food, story, and grain of love with those who've made it America’s top sandwich."

In addition to the discounted subs and free gravy, the first 100 Rewards Members to visit participating Capriotti's locations on Bobbie Day will take home a complimentary limited-edition Bobbie sticker, while supplies last.

Join the Celebration

Capriotti’s encourages everyone to join the festivities of Bobbie Day on October 14th. Not only is it a day for delicious food but a day to honor the lasting impact of a simple sandwich that’s turned into a beloved culinary tradition. To become a part of this celebration and reap the rewards, guests can join Capriotti's Rewards by signing up online.

Now is the perfect time to savor The Bobbie, enjoy exclusive offers, and participate in a celebration that recognizes one of America’s favorite sandwiches. For more details regarding special promotions, menu offerings, and locations, please visit capriottis.com.

We can’t wait to see everyone on October 14th as we collectively celebrate the love and flavors that The Bobbie represents!