Aperol Celebrates the Inaugural Aperolidays with Festive Spirit and Togetherness

Celebrate the First-ever Aperolidays with Aperol

Aperol, the beloved Italian aperitif recognized for its signature bright orange flair and vibrant social vibe, announces its inaugural "Aperolidays." This festive campaign invites individuals aged 21 and over to embrace the spirit of togetherness through enjoyment of the traditional Italian aperitivo culture. The excitement kicks off this winter as Aperol transforms mundane moments into memorable celebrations featuring unique merchandise and special events throughout New York City.

During Aperolidays, participants will have the chance to indulge in seasonal cocktails, captivating decorations, and exclusive experiences that embody the joyful essence of Italian aperitivo. The campaign aims to elevate this celebratory season, challenging the notion that Aperol Spritz is solely a summer cocktail. To amplify the joy, Aperol has collaborated with actress and avid Aperol Spritz enthusiast, Nina Dobrev. Nina has taken to social media to showcase her love for the aperitif, illustrating that sharing Aperol Spritz with friends and family during the holidays is truly special.

"The Aperol Spritz has always been my go-to drink when I'm celebrating with friends," Nina Dobrev states. "During the holidays, sharing an Aperol Spritz with loved ones brings an effortless charm and joy that encapsulates the season." Nina’s fans can follow her journey and participate in the festivities via her Instagram account, @nina.

To further enhance the holiday experience, Aperol offers a limited-edition holiday cocktail kit via Cocktail Courier. This exclusive kit includes everything needed to craft the perfect Aperol Spritz at home, featuring Aperol, Prosecco, soda water, fresh oranges, and festive touches like themed earmuffs, an ornament, and stylish glassware. These kits have limited availability starting November 17, 2025, making them an ideal gift for those eager to celebrate in Italian style.

Aperol's Head of Marketing, Allison Varone, emphasizes that the Aperol Spritz is not just a signature summer drink; it fosters connection throughout the year. "Aperolidays embodies warmth and camaraderie, capturing the essence of Italian lifestyle,” she explains.

In conjunction with Aperolidays, Aperol is also unveiling new merchandise, expanding its holiday retail collection. Fans can explore a range of items including cozy knit sweaters, bespoke ornaments, unique drink charms, and keychains—perfect for gifting or personal enjoyment. Starting November 17, these special items will be available for purchase online, with prices ranging from $8 to $80.

During the festive season, followers are encouraged to track updates via social media on @AperolSpritzOfficial and use the hashtag #Aperolidays for a deeper glimpse into how Aperol is shaping joyful moments across NYC. The campaign aims to inspire everyone to discover their own unique Aperoliday experiences filled with connection, happiness, and, naturally, expertly crafted Aperol Spritz.

Classic Aperol Spritz Recipe

1. Ingredients:
- 3 Parts of Prosecco D.O.C.
- 2 Parts of Aperol
- 1 Part of Soda Water (either from a siphon or a chilled bottle)
- 1 Slice of Orange

2. Method: In a wine glass filled with ice, pour in the 3 parts of Prosecco followed by the 2 parts of Aperol. Add in the 1 part of soda water and garnish with an orange slice. This will yield a beautifully blended orange hue, the perfect Aperol Spritz.

About Aperol and Aperol Spritz

Aperol® is acclaimed worldwide for its eye-catching orange color and exquisite floral flavor, derived from a secret recipe that has been unchanged for over a century since its launch in 1919 by the Barbieri Brothers in Italy's Veneto region. The signature Aperol Spritz, crafted by combining Aperol, Prosecco, and a splash of soda water, has become symbolic of conviviality and shared experiences, epitomizing the Italian ethos of togetherness. Recognized as Italy's #1 cocktail and ranked #8 globally, the Aperol Spritz is a light, refreshing drink perfect for any occasion.

As Campari Group, a leading name in premium spirits, continues enhancing its global presence with over 50 distinguished brands including Aperol, the focus remains on fostering joyful connections across the globe. Embrace the season with an Aperol Spritz, and remember to celebrate responsibly!