#Italy #Rome #Mina #Baguette #Fendi

Fendi's 2026-27 Fall/Winter Collection Launch

Fendi, the iconic luxury brand representing Rome, has officially launched its much-anticipated 2026-27 Fall/Winter Collection, marking the debut of Chief Creative Officer Maria Grazia Chiuri. This collection welcomes a new chapter for the Maison’s legendary Baguette® bag, a beloved icon since its inception in 1997.

The Baguette® has been reimagined, returning to its original design codes while embracing modern sensibilities. To celebrate the launch of the new Baguette®, Fendi rolled out a global campaign featuring an impressive array of celebrities, including brand ambassadors MINA from TWICE, Ren Meguro, Song Yuqi, and Bang Chan, alongside A-list stars like Iris Law, Emma D'Arcy, Sarah Jessica Parker, Jessica Alba, Sophie Thatcher, and Tecla Insolia.

In this campaign, which showcases several short videos released today, each celebrity shares their unique interpretation of the Baguette®. They express the bag’s timeless allure and its connection to individual identity.

Born in the late '90s during the minimalist movement, the Baguette® is a symbol of Fendi's craftsmanship and self-expression, captivating generations. Photographer Bibi Borthwick captured this campaign, featuring luxurious personalities from around the globe, each showcasing the Baguette® in a moment that best reflects their individuality. The videos are set to Addison Rae's