#United States #New York #Skincare #Ulta Beauty #Glow Recipe

Glow Recipe's Exciting New Journey in Retail

Glow Recipe, a beloved name in the skincare world known for its fruit-powered products rooted in Korean beauty principles, has announced a much-anticipated expansion into retail. The brand is set to launch its products nationwide at Ulta Beauty, one of the largest beauty retailers in the United States. This significant milestone follows years of soaring popularity and demand from consumers who have long sought the brand's offerings at their local Ulta stores.

Starting from December 6, 2026, customers can find Glow Recipe products in 1,000 Ulta Beauty locations as well as online at Ulta.com. This move represents the brand's first major foray into retail since its inception in 2017 and underscores Glow Recipe's commitment to making effective skincare accessible without sacrificing the joyful experience it promises.

In a recent statement, co-founders Christine Chang and Sarah Lee expressed their excitement about this launch, noting that the company’s mission was to make the beauty of Korean skincare accessible to everyone. They highlighted the importance of Ulta Beauty as a go-to destination for beauty enthusiasts, allowing them to reach a broader audience while maintaining their philosophy of combining clinically effective formulas with sensory-rich experiences.

Meeting Consumer Demand

Glow Recipe's arrangement with Ulta Beauty is not just about expanding its market reach; it is also a response to the growing demand among consumers for the brand. For years, Glow Recipe has consistently ranked high on Ulta’s website as one of the most searched brands and frequently requested items in stores. This recognition aligns perfectly with Glow Recipe’s goal of providing an approachable, educational skincare experience that demystifies advanced Korean beauty routines.

Lauren Brindley, Chief Merchandising and Digital Officer of Ulta Beauty, emphasized the retailer's strategic approach in onboarding new brands. Brindley remarked, “As the #1 specialty beauty retailer in skincare, we leverage insights from our loyalty members to identify brands that resonate with our audience.” This collaborative effort between Ulta and Glow Recipe aims to introduce the brand to new customers while reinforcing its passionate existing fan base.

Innovative Products and Exclusive Launches

One of the most exciting aspects of this partnership is the debut of Glow Recipe's newest innovation— the Exopeptide Caffeine Brighten & Depuff Fresh Slices Eye Mask, priced at $36 for 60 patches. This product is designed to instantly brighten and depuff the under-eye area in just ten minutes, thanks to its unique formula enriched with collagen, caffeine, and exopeptides. Notably, this eye mask will initially be available on Ulta's TikTok Shop on November 17, ahead of its broader launch.

To celebrate this retail launch, Glow Recipe is also introducing exclusive limited-edition kits tailored for festive gifting. These kits include:

• - Glass Skin Besties Kit: A selection of hydrating products aimed at achieving that sought-after glass skin glow.
• - Lip & Cheek Duo Kit: Featuring their popular Glass Balm and Watermelon Dewy Flush.
• - Watermelon Glow Jelly Sheet Mask Set: A rejuvenating mask set packed with hydrating ingredients.
• - Glass Blur Lip Duo: Launching just in time for the New Year, ideal for makeup enthusiasts.

These offerings will range in price from $8 to $48 and are expected to appeal to both loyal fans and new customers exploring Glow Recipe's unique skincare solutions at Ulta.

Conclusion

Glow Recipe’s expansion into Ulta Beauty not only marks a significant growth opportunity for the brand but also reflects its ongoing commitment to deliver clinically effective and joyful skincare experiences. With products designed to simplify and enhance skincare routines, Glow Recipe is poised to win the hearts of many more beauty enthusiasts across the nation. Whether you are a long-time devotee or a first-time user, there has never been a better time to explore the innovative world of Glow Recipe’s fruit-powered skincare.

As the skincare landscape continues to evolve, Glow Recipe remains dedicated to marrying efficacious formulations with enjoyable, sensory experiences, thus inviting everyone to partake in the joy of beautiful skin.