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Dominade® Powdered Drink Mixes: A Nuanced Shift in Beverage Options

ASR Group Professional has unveiled an exciting reformulation of its beloved Dominade® Powdered Drink Mixes. As of November 2026, this beloved beverage mix is now devoid of artificial colors, yet it still retains the delightful taste and ease of preparation that consumers know and love. This strategic decision comes in response to an undeniable shift in consumer preferences regarding food and beverage choices, with a significant portion of the population aiming to reduce or completely avoid artificial additives.

Meeting Consumer Demand

According to recent data from Datassential, a staggering 31% of consumers actively avoid artificial colors and dyes. This insight is driving operators in the foodservice and hospitality sectors to seek products that align with their customers' desires for cleaner, more natural options. Steve Russell, the Vice President of Foodservice at ASR Group, noted that operators are on the lookout for products that fulfill evolving consumer expectations without complicating their beverage-making process.

Hassle-Free Preparation

Dominade® Powdered Drink Mixes are designed with convenience in mind. Made with cane sugar, these mixes dissolve readily in water, allowing foodservice operators to prepare two gallons of delightful beverage in no time—straight from the dispenser, without the need for pre-mixing. This format not only saves precious time but also simplifies the serving process, making it an attractive option for busy establishments looking to offer quick yet satisfying drinks.

The packaging has been updated to include bilingual instructions in both English and Spanish, enhancing accessibility for a wider audience. Additionally, each Dominade mix is kosher-certified and comes in six popular fruit and tea flavors, ensuring a variety of options for any customer preference.

Catering to Operators and Consumers Alike

The introduction of a no artificial colors formulation caters to the demands of operators who face the delicate task of meeting customer desires while maintaining operational efficiency. As Russell emphasizes, “By introducing Dominade products with no artificial colors, we’re helping operators meet those expectations without adding complexity to their beverage programs.” This balancing act is crucial in today’s fast-paced hospitality industry, where consumer insight greatly influences product offerings.

In a marketplace that increasingly values transparency and health-conscious choices, ASR Group’s decision to reformulate Dominade® is a savvy move that aligns with the broader trend toward cleaner eating and drinking.

As the drink mix industry continues to adapt to these changing consumer preferences, products like Dominade stand out not only for their taste and convenience but also for their thoughtful approach to health and wellbeing. For foodservice operators looking to stay ahead of the curve, this new formulation represents an ideal solution to meet the modern consumer’s expectations without compromising on flavor or ease of service.

For further details and to place an order, visit ASR Group Professional's website.

About ASR Group Professional

ASR Group Professional boasts a rich heritage in the cane sugar industry, being the largest refiner and marketer worldwide. Comprised of brands such as Domino®, CH®, and Florida Crystals®, the ASR Group is committed to offering sweetening solutions tailored to the needs of both manufacturers and foodservice customers. They deliver an extensive range of products ranging from traditional cane sugar to innovative solutions, keeping a keen eye on market trends and consumer demands. The company operates a robust network that supports the needs of national clients through multiple sugar refineries and distribution centers strategically positioned across the United States.