Home Franchise Concepts Appoints Cory Lyons as President for Four Franchise Brands Focused on Growth

Home Franchise Concepts Welcomes Cory Lyons as New Brand President

Home Franchise Concepts (HFC), a leading franchising group in North America focusing on home services, has recently made a significant leadership change. Cory Lyons has been appointed as the Brand President of four of HFC's key brands: Kitchen Tune-Up, Bath Tune-Up, The Tailored Closet, and PremierGarage. With nearly 20 years of extensive experience in franchising, including previous roles such as Brand President of Koala Insulation and Wallaby Windows, Lyons possesses a wealth of knowledge in franchise operations, business development, and brand expansion.

HFC's announcement highlights the promising growth trajectory of the four brands under Lyons' leadership. These brands have seen an influx of new franchise owners while also encouraging existing franchisees to reinvest in their businesses—the latter exemplified by a Wisconsin franchise owner who just acquired his fourth territory, further expanding his portfolio to eight territories across The Tailored Closet and PremierGarage. Similarly, a Pennsylvania franchisee has transitioned from general manager to owner, acquiring three new territories, showcasing the pathway for growth within the organization.

HFC believes that Lyons' hands-on approach and his leadership style are well-suited for this new role. As Corey Benish, President and CEO of Home Franchise Concepts, noted, “Cory's extensive experience and collaborative nature will serve him well as he leads these brands into their next development phase.” Each brand has established a competitive presence in the home remodeling sector, which includes diverse offerings such as kitchen renovations from Kitchen Tune-Up, bathroom remodeling via Bath Tune-Up, custom organizational solutions from The Tailored Closet, and storage solutions from PremierGarage.

In his initial months, Lyons has prioritized engaging directly with franchise owners to gather insight into their experiences and identify areas for improvement. “The enthusiasm and cooperation within our franchisee community stand out,” Lyons stated. “My goal is to enhance the current successful strategies, streamline everyday operations, and bolster the training and marketing resources that support our franchise owners.”

Adding to the organizational changes, Amy Campbell has been promoted to Senior Vice President of Operations for The Tailored Closet and PremierGarage. With over five years at HFC and previous experience with Budget Blinds, Campbell will now focus on providing dedicated operational leadership to further the goals of both brands.

As 2027 approaches, HFC aims to attract a diverse range of new franchise owners from various professional backgrounds, including management, sales, operations, and customer service fields. While previous experience in home services is not required, franchisees are encouraged to leverage their transferable skills along with HFC's established systems and resources.

Entrepreneurs interested in franchise opportunities with Kitchen Tune-Up, Bath Tune-Up, The Tailored Closet, and PremierGarage can explore potential ventures on HFC's website. The company is committed to empowering franchisees in creating successful businesses that align with their passions, embodying their dedication to innovation and growth.