#USA #Irvine #HI-CHEW #Chewbie #Holiday Mix

Unwrap the Joy of HI-CHEW® Holiday Mix

As the holiday season approaches, HI-CHEW® is ready to make your celebrations even sweeter with their first-ever Holiday Mix. The immensely fruity and intensely chewy candy is launching a limited-edition assortment that promises to add a burst of festive flavor to any occasion. This delightful mix showcases three brand new winter-inspired flavors, carefully crafted to evoke the warmth and excitement of the holiday season.

Each flavor in the HI-CHEW® Holiday Mix is a unique treat:

• - Apple Crumble: A delicious homage to the classic dessert, blending sweet, juicy apple flavors with rich hints of buttery vanilla.
• - Sugar Plum: Inspired by traditional holiday tales, this flavor offers ripe, sweet plum notes enhanced by a sugary finish, reminiscent of seasonal delights.
• - Cherry Vanilla: This exclusive flavor features a creamy combination of tangy cherry and smooth vanilla, a treat that brings a festive cheer to every bite.

The packaging adds to the seasonal spirit, featuring the iconic HI-CHEW® mascot, Chewbie, on a snowy sled. This vibrant design captures the essence of winter joy and makes the product an attractive gift or treat for sharing. With its bright blue and frosted white theme, along with colorful winter motifs, the packaging is as delightful as the candy inside.

Teruhiro Kawabe (Terry), the Chief Representative for the USA and President and CEO of Morinaga America, Inc., emphasizes how traditions, memories, and tasty treats enhance the holiday experience. “With the HI-CHEW® Holiday Mix, we aimed to encapsulate the warmth and excitement of the season in a fun new way. We hope these festive flavors become a staple in your holiday celebrations, fostering sweet memories with family and friends,” he shares.

Beyond being a delightful treat, the HI-CHEW® Holiday Mix packaging features a built-in “To” and “From” gift tag, transforming each bag into an easy-to-give present perfect for friends, family, or coworkers on your nice list. Each individually wrapped piece is ideal for holiday gatherings, candy bowls, or even as a stocking stuffer for a luscious surprise.

HI-CHEW® Holiday Mix is available in two convenient formats: 5.6 oz stand-up pouches containing all three flavors and 1.8 oz peg bags featuring Apple Crumble and Sugar Plum. These can be found at various retailers across the nation, including Hy-Vee, IT'SUGAR, and Dollar General. Additionally, fans can order the stand-up pouches directly from HI-CHEW.com for a limited time, just in time to enjoy the holidays before they disappear!

Morinaga America, Inc., established in 2008, is the official distributor of HI-CHEW® in the United States. Originally a Japanese candy-maker founded in 1899, Morinaga has a long history of producing delicious sweets that are popular both in Japan and overseas. HI-CHEW® has gained a loyal following with over 500 flavors introduced in Japan.

So this festive season, unwrap the joy with the HI-CHEW® Holiday Mix and make every holiday moment a little sweeter! Visit HI-CHEW.com for more information and to explore the delightful offerings from HI-CHEW®.

Join the celebration and make every moment special with these fruity, chewy treats that bring holiday cheer to all. Experience the magic of HI-CHEW® this season, and create lasting memories over shared sweets!