JETOUR T2 i-DM Launch: Transforming the Hybrid SUV Landscape

On December 25, 2024, the bustling city of Doha, Qatar, played host to the highly anticipated inaugural JETOUR Fan's Festival, where the company introduced its latest marvel, the T2 i-DM hybrid SUV. The event, themed "Think Future," showcased JETOUR's commitment to innovation and sustainability in the automotive sector, marking a critical step in the evolution of hybrid vehicles.

Ambitious Introduction of the T2 i-DM

The JETOUR T2 i-DM not only reflects the robust capabilities of the existing T2 series but also integrates advanced hybrid technology, dubbed "i-DM." This cutting-edge technology promises exceptional energy efficiency, impressive performance, and enhanced safety features, all while contributing to a greener travel experience. With a combined power output of 280 kW and a torque of 610 Nm, the T2 i-DM offers an all-electric range of 139 km, and a total range exceeding 1,000 km with an incredibly low fuel consumption rate of just 0.8 l/100 km. These impressive specifications are poised to alleviate common concerns regarding electric vehicle range anxiety while promoting eco-friendly travel options.

JETOUR's Vision for the Future

Dai Lihong, the Executive Vice President of JETOUR Auto, underscored the importance of technology in delivering world-class automotive products. He emphasized that the T2 i-DM is a reflective manifestation of the company’s dedication to consumer-centered transportation solutions. The advent of the T2 i-DM reinforces JETOUR's ambition to position itself as a leading global name in the hybrid SUV market through its innovative "Travel+" strategy, which focuses on enriching travel experiences.

To enhance user engagement, JETOUR has introduced the "Traveller," a platform designed to elevate customer experiences through personalized offerings and exceptional performance. During the Fan's Festival, attendees from across the Middle East were invited to witness the unveiling of the Traveller and participate in various activities reflecting the "Travel+" culture, including city tours and co-creation workshops.

Strengthening Community and Engagement

JETOUR's emphasis on user feedback is a central theme in its approach to product development. Alex Tan, Vice President of JETOUR International, articulated that the company is dedicated to serving the needs of its customers by building a travel community that revolves around lifestyles, vehicles, and shared travel experiences. This strategy not only aims to enhance users' adventures but also invites them to contribute to shaping the brand’s offerings.

In addition to product launches, JETOUR has established a partnership with the Diamond League, further signifying its dedication to promoting athletics in Qatar and the broader Middle Eastern region. This aligns with JETOUR's vision of embodying speed and innovation in both sports and automotive sectors.

The Path Forward

With the T2 series achievements reflecting strong sales—over 150,000 units sold globally—the introduction of the T2 i-DM is set to further amplify this momentum. JETOUR aims to continuously cater to customer needs while solidifying its standing as a pioneering force in the hybrid SUV market. The launch of the T2 i-DM not only represents an exciting addition to JETOUR's vehicle lineup but also highlights a significant milestone in the journey towards establishing itself as the world's leading brand for hybrid SUVs.

As JETOUR looks ahead, plans are underway to introduce additional hybrid and SUV models, ensuring that environmentally sustainable and diverse travel options remain at the forefront of its offerings. With its innovative spirit and user-centric philosophy, JETOUR is poised to lead the automotive industry toward a more sustainable and intelligent future.