Geely Auto’s Successful Year in 2024
Geely Auto has accomplished a historic milestone in 2024, with total vehicle sales soaring to
2.17 million units. This impressive figure reflects a
32% year-on-year increase, further underscoring the company's expanding global footprint.
Key to Geely's success has been their robust presence in international markets. The company reported
403,923 units exported, demonstrating a staggering
53% growth compared to the previous year. By strengthening its operations, Geely expanded its international reach, penetrating over
80 countries and regions and launching in more than
10 new markets, including regions such as the Middle East, Eastern Europe, and Latin America. This strategic approach not only reinforces existing markets but showcases Geely's commitment to delivering high-quality vehicles and exceptional customer experiences worldwide.
Expanding Local Presence and Service Networks
The development of Geely's global sales and service network has been a critical factor in its expansion, with the number of locations increasing to around
900, marking a
69% growth since the end of 2023. The company’s proactive efforts to build
two new factories in Asia and Africa along with the establishment of
four additional branches in countries like Indonesia, Australia, the Philippines, and Chile have been instrumental in improving local market access. Moreover, Geely has devised a modern global spare parts network, aimed at optimizing supply chain efficiency.
Top Seller Models Fueling Growth
Among the models that have driven Geely's expansion is the
Coolray, which reached
1 million sales and is now available in
51 countries, firmly establishing itself among the top three Chinese brands in its segment across six major markets. The
Monjaro model has witnessed an outstanding
150% increase in exports year-on-year, reflecting significant demand for its luxurious design and performance capabilities. Meanwhile, the
Emgrand has maintained its stronghold in the market, claiming the third position among A-category sedans across nine key markets. Notably, the
Geely EX5 has captured global attention through high-profile appearances at international exhibitions including Automechanika Frankfurt and Thailand Auto Expo.
Driving User Experience and Innovation
As of 2024, Geely Auto counts
over 16 million users, a testament to the brand's growing favor. Moving forward, the company focuses on product innovation, operational excellence, and brand building. To cater to diverse market needs, Geely is advancing its “
multi-energy strategy,” which encompasses traditional internal combustion engine vehicles, hybrid and electric cars, as well as methanol-fueled vehicles.
Commitment to Sustainable Initiatives
Geely Auto remains steadfast in its commitment to social responsibility through various initiatives aimed at making a positive impact globally. From charitable projects in Europe to social care programs in Latin America and vehicle recycling efforts in Africa, Geely's ambition is to drive meaningful change.
Looking ahead, Geely Auto is poised to ambitiously aim for
2.71 million vehicle sales in 2025 while enhancing its multifaceted operational systems, business capabilities, product strategies, and after-sale services. This commitment not only showcases Geely’s robust market position but also its proactive approach towards future growth.
Geely Auto’s achievements in 2024 exemplify its trajectory of growth, reflecting a company dedicated to not only innovation and performance but also customer satisfaction across its expanding network.