#Japan #Musashino #Matsunoya #Hayashi Rice #Cheese Tomato

New Flavor Alert: Cheese Tomato Hayashi Rice from Matsunoya

Matsunoya, a beloved tonkatsu chain operated by Matsuya Foods based in Musashino, Tokyo, is excited to announce the launch of its latest menu item, the Cheese Tomato Hayashi Rice. Available from 3 PM on September 9, 2026, this dish promises to tantalize taste buds with its unique combination of flavors that embody the essence of early autumn dining.

A Perfect Harmony of Flavors

The Cheese Tomato Hayashi Rice is a luxurious dish that uses a base of rich hayashi sauce, a classic in Western-style cuisine. The sauce is crafted from perfectly ripened tomatoes, delivering a refreshing tang that complements the robust umami flavors. By adding creamy and rich cheese to this mix, each bite offers a delightful and silky smoothness that spreads across the palate.

This new dish will be available in two variations, designed to cater to different tastes and preferences. The first is the Plain Cheese Tomato Hayashi Rice, allowing diners to enjoy the simple, yet delightful combination of cheese and tomato without distractions. The second option pairs the dish with Matsunoya’s signature crispy tonkatsu:

• - Roast Pork Cutlet Cheese Tomato Hayashi Rice: This version features the tender and juicy roast pork cutlet that harmoniously blends with the creamy cheese and tangy tomato.
• - Extra Thick Ribeye Cutlet Cheese Tomato Hayashi Rice: For those seeking an indulgent experience, this option includes a thick, juicy ribeye cutlet that enhances the rich tomato flavor, creating an exquisite taste experience.

Diners can pick their favorite based on mood or hunger, making for a personalized dining experience. Whether you are in the mood for something rich or simple, Matsunoya's new offerings cater to both desires.

Pricing and Availability

The Cheese Tomato Hayashi Rice is priced at 780 yen, while the Roast Pork Cutlet version is 990 yen. If you're looking for a hearty meal, the Extra Thick Ribeye Cutlet version is available for 1,290 yen (all prices include tax).

Guests can enjoy these scrumptious meals both in the restaurant and as takeout, with a small additional charge for takeout miso soup. Notably, shareholders' discount coupons are also applicable for these new menu items, adding more value to your meal.

Where to Find Matsunoya

The Cheese Tomato Hayashi Rice will be sold at various Matsunoya locations across Japan, excluding specific outlets. However, you will not find this dish in stores that operate alongside Matsuya.

Special Promotions and App Features

Matsunoya encourages customers to explore a range of enticing offers through their official X (formerly Twitter) account @matsu_noya, where new menu items and development stories can be found. Plus, diners can benefit from special coupons via the Matsuya Foods official app, where you can also place mobile orders.

Additionally, Matsunoya supports a wide variety of cashless payment options, ensuring a convenient dining experience with benefits including points back on transactions.

For those dining in, Matsunoya offers a fantastic unlimited rice refill service in select locations, allowing you to enjoy generous servings of their delicious rice to complement your meal

Visit Matsunoya Official for more details about promotions, new offerings, and cashless payment options.

With the introduction of Cheese Tomato Hayashi Rice, Matsunoya continues its tradition of providing innovative and mouthwatering dishes that make every visit memorable. Don’t miss out on this exciting new offering!