#China #Cultural Exchange #Xiamen #Hualiu Culture

POP Culture and Fu Xiang Culture Unite to Foster Cultural Exchange

On October 30, 2025, POP Culture Group Co., Ltd. (traded as CPOP on Nasdaq) announced a significant partnership with Xiamen Fu Xiang Culture Communication Co., Ltd. to establish the Two Sides Greater Bay Area Hualiu Music, Film and Television Cultural Center. This partnership aims to harness the vibrant youth culture present in Xiamen, leveraging its unique position as a frontier for cross-strait exchanges.

The agreement underscores a shared vision rooted in creativity and collaboration. The two entities are committed to using Xiamen's cultural advantages to enhance industrial cooperation between young creatives on both sides of the strait. The initiative aims to serve not only as a hub for music and film but also as an educational platform encouraging cultural tourism, performing arts, and film production. By fostering these diverse formats, the Center aspires to create a thriving multimedia industry.

The Strategic Importance of Hualiu Culture

As we move through an era where globalization meets localized culture, Hualiu—a term encapsulating youth trends in music, cinema, and arts—has emerged as a cultural lingua franca among the youth. The collaboration between POP Culture and Fu Xiang Culture is not just about private sector interests; it’s about building a socio-cultural bridge. This will help establish a strong youth community focused on sharing experiences and values inherent in Hualiu culture.

The cooperation aims to create a space where youth can play, create, and explore career opportunities together. POP Culture is set to play a vital role by contributing its extensive background in Hualiu culture, including its competency in content production and intellectual property management. Fu Xiang Culture will utilize its deep cultural insights and local resources to nurture these initiatives effectively.

A New Model for Youth Engagement

Together, the partners are stepping into uncharted territory with a forward-looking approach that integrates the best of globalization while respecting localized nuances. This partnership seeks to utilize Hualiu culture as a vessel for emotional connection and collective experiences among the youth. Through this cultural exchange, both organizations aspire to challenge traditional norms and explore innovative ways that the cultural industry can actively promote youth integration and regional economic growth.

“We envision this collaboration to serve as a dynamic playground for creative exchanges. Young individuals from both sides will not only connect, experiment, and innovate but will also be supported in their career pursuits,” highlighted representatives from both companies. This aligns with the broader goal of fostering peaceful cross-strait relations, enhancing cultural understanding through shared interests.

Conclusion

In summary, the alliance between POP Culture and Fu Xiang Culture symbolizes a significant leap toward blending youth creativity with cultural heritage. This partnership is a beacon for future collaborations that prioritize cultural diversity and economic viability, ensuring that the Hualiu cultural scene continues to flourish in a way that's beneficial for all. By pooling their resources and expertise, the collaborative efforts of these two companies will set a new standard for cultural development in the Greater Bay Area and beyond, paving the way for innovative expressions and new cultural narratives.