The Shipyard Announces Stephani Estes as New Chief Media Officer to Elevate Brand Strategy

The Shipyard Welcomes Stephani Estes as Chief Media Officer

In a significant move to bolster its media and brand strategies, The Shipyard has officially welcomed Stephani Estes as its new Chief Media Officer. This appointment is a pivotal step in The Shipyard's mission of fostering brand love for its clients around the globe.

Stephani brings a wealth of experience in media, creative expansion, and consumer engagement, aimed at enhancing the overall brand experience. According to Matt Bruot, President of The Shipyard, Estes stands out as an executive who not only understands the intricacies of brand growth but also possesses the acumen to build an organization that effectively serves client needs now and in the future.

A Vision for the Future

Estes’ arrival at The Shipyard signifies a focused commitment to media excellence and performance-driven creativity. Her role encompasses leading the agency’s media, data, and advertising technology practices, working hand in hand with teams across various sectors, including Fahlgren Mortine, TURNER, and TinyWins. The integration of Estes into The Shipyard's ecosystem is set to encourage the development of comprehensive consumer experiences, merging creativity with analytical insights.

Before joining The Shipyard, Estes served as Chief Media and Capabilities Officer at Goodway Group, where she was instrumental in disrupting traditional media products, driving audience engagement through innovative AI and data-centric strategies that garnered international recognition at events like Cannes Lions.

Prior to her tenure at Goodway, she led extensive project teams at Cramer-Krasselt, delivering award-winning campaigns for notable brands including T. Marzetti and Bank of America. Estes has built impressive capabilities in programmatic platform design and proprietary data product launches, solidifying her reputation as a leader in the field.

Fostering Innovation

Expressing her enthusiasm about her new role, Estes mentioned, "I'm thrilled to join The Shipyard at such an exciting moment. The agency's commitment to fusing creativity with data and technology presents an incredible opportunity to redefine what modern media can achieve. Leading this team and accelerating its strategic vision is a thrilling endeavor that generates competitive advantages for our clients."

Accompanying Estes in this transition is John Mergen, who moves into an expanded role as Managing Partner, focusing on investment strategies and client partnerships. Together, they aim to create a seamless ecosystem where media and data synergize, thus improving the product development framework and setting high standards for what brand building can accomplish.

About The Shipyard

Based in Columbus, Ohio, with additional offices across the United States, The Shipyard is recognized for its unique marketing engineering model, which emphasizes creativity and innovation. The agency stands at the forefront of the independent agency realm, fostering integrated brands like Fahlgren Mortine, TURNER, and TinyWins, all under a unified vision. Their approach combines superior abilities across creative, digital content creation, communication, and analytics, all aimed at propelling client success to new heights.

In summary, with the strategic appointment of Stephani Estes as Chief Media Officer, The Shipyard is not only enhancing its media capabilities but is also reinforcing its dedication to cultivating lasting brands that resonate with consumers worldwide. This pivotal moment marks an exciting chapter in the agency's ongoing journey to innovate and excel in the marketing landscape.