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RKD Group's New Leadership Team: A Focus on Generosity and Connection

RKD Group, renowned as North America's leading solutions provider for nonprofits, has unveiled a newly structured executive leadership team dedicated to fostering deeper strategic insights and innovative marketing approaches. In a move that emphasizes the importance of human connection, this leadership lineup aims to unlock generosity and strengthen relationships with donors.

The recent restructuring comes at a pivotal time when many organizations struggle to find a balance between technology and strategic expertise. While some companies chase high-tech solutions without a clear strategy, RKD Group is setting itself apart. By uniting individuals with extensive experience in both commercial marketing and the nonprofit sector, it aims to develop a unique leadership approach that combines strategic understanding with innovative execution.

Introducing the New Faces at RKD Group

1. Kevin Jones has been appointed as Chief Executive Officer. Jones, who has a rich background collaborating with major brands like Spotify, Amazon, and Toyota, is no stranger to RKD, having previously held an interim role. His focus on strategic vision and growth is set to guide the company into its next chapter.

2. Jackie Barrett, as Chief Revenue Officer, arrives with over 15 years of experience in developing go-to-market strategies for nonprofits, most recently with IIE. Her expertise will be pivotal in enhancing how organizations engage and serve their clients.

3. Max Bunch, a long-time veteran with over three decades in nonprofit marketing—mostly spent within RKD—steps into the role of Chief Growth Officer. He will spearhead RKD's outreach efforts, helping new clients navigate their challenges effectively.

4. Justin McCord, now Chief Operating Officer, has been instrumental to RKD’s operational innovations over the past 15 years. His goal will be to sustain operational excellence for continued client success.

5. Charles Lehosit, taking on the Chief Technology Officer role, combines over a decade of nonprofit marketing experience, blending technological know-how with a commitment to mission-driven innovation.

Jones highlighted the critical need for nonprofits to partner with organizations that possess both strategic talent and technological capabilities. He stated, "You can't thrive with tools alone, and you can't scale simply with expertise. Philanthropy is about passion for connection and humanity. This newly formed team is intentionally designed to empower change-makers in unlocking generosity through strategic insight and innovative storytelling."

Transitioning Leadership: Honoring Tim Kersten

This restructured leadership coincides with the retirement of Tim Kersten, fundraising veteran and the founding CEO of RKD Group. With heartfelt gratitude, Kersten announced, "It's time for me to pass the torch. My tenure at RKD since 2011 has been the pinnacle of my career. I am incredibly thankful for the opportunity to work alongside such remarkable professionals." His announcement marks the end of an era for the organization he helped grow into an industry leader.

In reflecting on RKD's core values, Kersten remarked, "I take pride in the service RKD renders, the values we uphold, and the impact we have through those we help across various nonprofit missions. My gratitude goes beyond words."

About RKD Group

RKD Group is a forward-thinking, digital-focused agency serving hundreds of nonprofits across the U.S. and Canada. With a workforce exceeding 500 individuals, the organization is committed to delivering innovative strategies, creative leadership, and data-driven methodologies to enhance revenue growth and cultivate enduring donor relationships. For further details, please visit www.rkdgroup.com.

In summary, RKD Group’s new leadership reflects a bold attempt to redefine how nonprofits approach relationships and fundraising, demonstrating that strategic integration of expertise and innovation is the key to thriving in the competitive nonprofit sector.