poppi Makes a Splash in Super Bowl 2026 with Dynamic New Ad Featuring Charli xcx
poppi's Spectacular Return to the Super Bowl
On Super Bowl Sunday 2026, poppi made headlines yet again with its vibrant new commercial showcasing cultural icons Charli xcx and Rachel Sennott. For the third consecutive year, the prebiotic soda brand stepped onto the huge stage of the Super Bowl, eschewing traditional scripts for a more energetic and vibrant celebration of soda culture. This initiative reflects poppi's commitment to reshape perceptions of soda and its role in modern leisure.
The latest 30-second ad premiered with an engaging concept, highlighting a college lecture hall that undergoes a whimsical transformation when a student opens a can of poppi. Suddenly, the atmosphere is charged with excitement as Charli xcx joins the scene, whisking viewers away to her light-hearted, exuberant fantasy world. This surreal shift from mundane to magical captures the essence of how poppi intends to revolutionize the soft drink experience—inviting fun and energy into everyday moments.
The Creative Vision Behind the Ad
The ad was brought to life under the creative direction of Aidan Zamiri in collaboration with the innovative agency MIRIMAR.
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