#United States #East Hanover #OREO #Protein Bar #CLIF BUILDERS

The New White Fudge OREO Protein Bar from CLIF BUILDERS

The CLIF BUILDERS brand, a leader in crafting protein-rich snacks, has expanded its collection with an exciting new offering: the White Fudge OREO-flavored protein bar. This latest creation is not just another protein bar; it aims to provide athletes and fitness enthusiasts with a treat inspired by the beloved OREO cookie, all while delivering substantial recovery fuel necessary after a tough workout.

A Flavor to Savor

The White Fudge OREO protein bar draws inspiration from milk's favorite cookie, combining indulgent flavors with practicality. With a crunchy texture heightened by a creamy white fudge coating and enhanced by a drizzle of dark cocoa, this bar offers a satisfying bite that feels more like a dessert than a health product. It's precisely this combination of taste and functionality that sets it apart in the crowded world of sports nutrition.

Each bar is designed to provide 20 grams of plant-based protein along with essential carbohydrates that fuel recovery processes post-exercise. It's a thoughtful balance that ensures consumers receive not just protein but also the necessary energy replenishment after strenuous workouts. The focus is on supporting hardworking bodies, offering a delicious way to indulge without compromising on nutritional needs.

A Commitment to Quality and Taste

Saurabh Kaushik, Head of CLIF BUILDERS Innovation at Mondelēz International, shared insights into the brand's philosophy: "The BUILDERS brand is focused on crafting great-tasting, high-protein bars that deliver what consumers really want—indulgence and taste." This ethos is reflected in the design of the White Fudge OREO protein bar, which follows the success of the previous OREO-flavored variant launched in 2025.

In addition to the new flavor, CLIF BUILDERS continues to offer a diverse lineup of high-protein options, including favorites like Chocolatey Peanut Butter and Reduced Sugar Crispy bars in flavors like Almond Salted Caramel. What's more, each bar is gluten-free and made without artificial sweeteners, ensuring that health-conscious consumers can enjoy them guilt-free. They come individually wrapped, enabling easy transportation for those always on the go.

Where to Find the New Bars

The White Fudge OREO-flavored protein bars are now available for purchase through various channels, including Amazon and select retailers nationwide. Consumers can find them at prominent grocery chains such as Albertsons, Meijer, and Hy-Vee, retailing at an accessible price range of $1.99 to $2.29 per bar.

For more details or to explore the complete range of CLIF products, visit the official website at clifbar.com/builders or follow @buildersprotein on social media platforms like Instagram, Facebook, TikTok, and YouTube.

About CLIF BUILDERS

For over three decades, CLIF has been dedicated to crafting delicious food under its well-known brands, including CLIF BAR, Zbar, Nut Butter Bar, BUILDERS, and others. As a part of Mondelēz International, Inc., CLIF aims to empower individuals worldwide to snack responsibly, offering a variety of products in over 150 countries. With a commitment to quality, the CLIF BUILDERS brand continues to lead the market by introducing innovative protein-enriched snacks that cater to the tastes and needs of active individuals everywhere.

In summary, the launch of the new White Fudge OREO protein bar exemplifies the fine line between indulgent flavor and nutritional requirement, fitting seamlessly into the lifestyle of fitness enthusiasts and casual eaters alike.