Rolling Out and Genesis Team Up to Celebrate HBCU Legacy in 2025 Campaign

Celebrating Culture and Connection: The 2025 'Because We Met' Campaign

The world of luxury automobiles and rich cultural storytelling collide in a compelling new campaign from Rolling Out and Genesis Motor America. The two brands have officially launched their 2025 'Because We Met' Campaign, a creative endeavor that highlights the profound impact of Historically Black Colleges and Universities (HBCUs) on personal and collective success. This initiative not only explores the artistry and luxury of the Genesis lineup but also spotlights the vital connections fostered through education and community engagement.

The campaign's leading figures, the dynamic musical duo Avery Sunshine and Dana Johnson, serve as catalysts for this narrative. Together, they channel their experiences from Spelman and Morehouse College, reflecting on how these respected institutions shaped their lives and bound them together. "Participating in the Because We Met program represents a full-circle moment for me," expresses Avery, a proud Spelman alumna. Her words resonate deeply as she touches upon the love, excellence, and luxurious artistry inherent in the HBCU experience.

As part of the campaign, the Genesis GV80 Coupe stands out as a powerful symbol of automotive excellence and innovative design. Its athletic fastback silhouette and aggressive front grille capture attention instantly, while the interior boasts diamond-stitched Nappa leather seats and a sprawling 27-inch panoramic OLED display, creating an immersive driving experience. Amy Marentic, CMO of Genesis Motor America, beautifully emphasizes how the campaign conveys a message rooted in cultural identity and community.

The 'Because We Met' campaign is more than just a marketing initiative; it serves as a celebration of the values that drive Black excellence. Munson Steed, CEO of Rolling Out, elaborates on this collaboration, noting how it praises HBCU alumni and creatives, making their narratives the cornerstone of a luxury automotive campaign. Not only does it spotlight the achievements of individuals from these notable institutions, but it also transforms these stories into a visual feast through the luxurious presentation of the Genesis brand.

Avery and Dana embody the essence of this project, sharing their authentic journey while highlighting how their HBCU experiences have propelled them into positions of success. Through their artistry and shared love, they illustrate how education can forge lasting bonds, empower individual ambitions, and inspire future generations.

To explore the full scope of what this campaign offers, viewers can visit RollingOut.com, where the accompanying video of the campaign can be seen. This campaign is a heartfelt tribute to how meaningful connections defined by education, culture, and innovation shape our shared paths.

As the narrative continues, both Rolling Out and Genesis remain committed to uplifting and evolving stories entrenched in the richness of culture while honoring the HBCUs that inspire excellence. The 'Because We Met' campaign is an extraordinary exploration of the ties that bind and the journeys ahead, epitomizing the collective spirit of the community.

Both brands have reiterated their intentions to nurture narratives that not only uplift but also spark conversation around the vital contributions of HBCUs in cultivating future leaders. Thus, through luxury vehicles like the Genesis GV80 Coupe, they’re not just offering transportation; they promote a lifestyle that celebrates excellence in every form.

For further inquiries, talent interviews or access to campaign visuals, follow Rolling Out's extensive coverage on this groundbreaking initiative and dive deep into the world of culture, innovation, and luxury automotive storytelling.