#United States #Arlington #Salvation Army #Dallas Cowboys #Lainey Wilson

Launch of the 134th Annual Red Kettle Campaign

The holiday season is officially upon us, and the iconic Red Kettle Campaign of The Salvation Army has kicked off its 134th year with an exciting launch event. This year, the campaign is infused with shining moments thanks to the support of the renowned Dallas Cowboys and the celebrated country artist, Lainey Wilson. The Red Kettle Campaign is a cherished tradition that inspires communities across the United States to come together and contribute to a noble cause.

A Star-Studded Kickoff Event

The launch event took place on Thanksgiving Day during the highly anticipated football game between the Dallas Cowboys and the New York Giants, broadcasted live on Fox. The halftime show featured Lainey Wilson, a Grammy and ACM Award-winning artist, who enthralled the audience with performances from her latest album, Whirlwind. Her presence highlighted not only the joy of the season but also the urgent need for generosity towards those in need.

"It’s an honor to be part of the Red Kettle Kickoff tradition with The Salvation Army and the Dallas Cowboys. The holiday season is about giving back and uniting to make a real difference in people's lives this Christmas," stated Wilson. The partnership between The Salvation Army and the Cowboys has been a fruitful one, having raised over $3 billion since it began in 1997.

The Impact of Giving

The Red Kettle Campaign plays a crucial role in funding essential services for individuals and families facing hardships. In the past year, the campaign has supported over 27 million people by providing them with food, shelter, holiday gifts, and emergency financial assistance throughout the year. Charlotte Jones, co-owner of the Dallas Cowboys and a longstanding advocate for The Salvation Army, shared, "The Red Kettle Campaign serves as a beautiful reminder that small acts of generosity can create significant change."

With this year's campaign facing unique challenges, such as a reduction in kettle donation days, the urgency for contributions is greater than ever. As Commissioner Kenneth Hodder remarked, "More donations are needed now to meet the growing demand for essential resources, especially as families continue to face economic challenges." Lainey Wilson's commitment to giving resonates deeply with the spirit of the Red Kettle Campaign, and her performance is expected to inspire many to join in supporting those in need this season.

How to Get Involved

As the launch unfolds, thousands of volunteers across the nation will engage in ringing bells outside stores like Walmart, Kroger, Walgreens, and many others. Donations can be made in cash, coins, checks, or digitally through platforms like Apple Pay and Venmo. Moreover, individuals can contribute to their local Salvation Army by volunteering for the Red Kettle or by making monthly subscription donations. Even cryptocurrency donations like Bitcoin and Ethereum are welcomed.

Every cent raised through the Red Kettle Campaign stays within local communities, helping to provide aid and hope for those who are struggling. For more information on how to assist or to access services, visit SalvationArmyUSA.org.

About The Salvation Army

For over 150 years, The Salvation Army has been dedicated to helping those in need by addressing issues of poverty, addiction, and economic hardships while preaching the gospel of Jesus Christ without discrimination. With over 6,400 operational centers across the United States, they provide a range of services, including food, shelter, emergency disaster assistance, youth programs, and spiritual enrichment. Their mission is to do the most good for millions of Americans each year.

As we embark on this festive season, let us keep the spirit of giving alive by supporting the Red Kettle Campaign and the vital work that The Salvation Army performs in communities throughout the country. Together, we can bring hope and assistance to those who need it most this holiday season.