#United States #Houston #Riviana Foods #Success Rice #Sticky Rice

Riviana Foods Unveils New Success Boil-in-Bag Sticky Rice

Riviana Foods Inc., recognized as America's leading rice company, is elevating the culinary experience at home with the launch of its latest product: restaurant-style Sticky Rice, a recent addition to the Success® Boil-in-Bag lineup. This innovation is designed to meet the growing appetite for globally-inspired grains and improve the quality of at-home dining.

Available as of April 2026, the Success Boil-in-Bag Sticky Rice is quick and convenient, allowing home chefs to prepare authentic Asian-style sticky rice in just 12 minutes. Gone are the complexities of cooking rice with the introduction of this no-mess boil-in-bag option, ensuring that every meal mirrors the quality found in restaurants.

In recent years, consumer interest in Asian cuisine has surged, and with this new product, Success Rice is catering to these cravings. Whether used as a base for poke bowls or sushi, or even in desserts, Sticky Rice fits seamlessly into numerous dishes, accommodating various dietary preferences including vegan and vegetarian diets.

"Sticky rice is currently experiencing a surge in popularity, fueled by trendy recipes on social media and celebrity-chef menus," explains Erica Larson, Director of Marketing at Riviana Foods. "With our Success Rice, we are empowering consumers to create their favorite restaurant-quality meals in the comfort of their own kitchens without the hassle."

The Success Boil-in-Bag Sticky Rice will initially roll out across selected retailers in the Eastern United States, with plans for nationwide distribution. Each package contains four bags, providing two servings each, and is guaranteed to be of high quality, verified by the Non-GMO Project. Additionally, it is certified Kosher, gluten-free, and free from preservatives and additives.

To locate a store selling Success Boil-in-Bag Sticky Rice, consumers can visit Success Rice's website. For more information about Riviana Foods and its products, visit Success Rice.

About Riviana Foods Inc.

Riviana Foods Inc. takes pride in being the largest processor and distributor of both branded and private-label rice products in the U.S. Some of its renowned brands include Minute®, Mahatma®, Carolina®, and RiceSelect®. Headquartered in Houston, Texas, Riviana is a subsidiary of Ebro Foods, S.A., a global leader in rice products. The Success® line features a variety of rice offerings including pre-cooked white rice, whole grain brown rice, aromatic options like Thai jasmine and Indian Basmati, along with pearl couscous and now, the eagerly awaited Sticky Rice. Join the vibrant community of Success® fans online by following them on social media.