Trü Frü Launches New Manufacturing Space in Salt Lake City with $60 Million Investment

Trü Frü Expands Manufacturing Reach in Salt Lake City

In an exciting development for the snack food industry, Trü Frü has announced the opening of a new manufacturing facility in its hometown of Salt Lake City, Utah. This strategic move comes with an impressive $60 million investment from Mars, Incorporated, the parent company that acquired Trü Frü in 2022. The facility is set to not only enhance production capabilities but also generate more than 100 new jobs for the local economy.

The new facility spans 35,000 square feet and is located within an existing Mars complex that produces other popular snack items, including Nature's Bakery bars. With the expansion, Trü Frü aims to ramp up its annual production capacity to 17 million frozen snacks. This upgrade is expected to meet the growing consumer demand for their beloved frozen fruit and chocolate products.

Harvey Millar, CEO of Trü Frü, emphasizes that the new manufacturing site marks a major step in creating a more resilient and diverse network for their business. He noted, "Our Salt Lake City expansion is a significant milestone that enhances our operational flexibility, allowing us to consistently deliver high-quality, delicious products to our customers."

The new facility will also incorporate advanced automation technologies to optimize production processes, leading to the creation of highly skilled job opportunities across engineering, production, and technical fields. These enhancements reflect Mars' commitment to innovation and excellence in manufacturing.

As Trü Frü continues to expand, it has reported impressive growth since its acquisition. The brand's net sales have exploded nearly five times, and it has successfully penetrated 20 global markets, recently adding Australia to its portfolio.

Rory Maguire, the Chief Operating Officer of Trü Frü, expressed optimism about the future, stating, "The $60 million investment in our U.S. manufacturing capabilities combined with our shared network infrastructure will drive operational efficiencies and help us reach a broader consumer base with our quality snacks."

Founded in 2017, Trü Frü offers an array of freeze-dried and frozen fruit snacks that are touted as “Mother Nature's Favorite” treats. Their process ensures that fruits are freshly picked and flash-frozen to preserve flavor and nutrients before being coated in rich chocolate. The brand’s mission resonates with consumers looking for nutritious yet indulgent snacking options.

This expansion signifies a promising future for Trü Frü and its associates in Salt Lake City. Their commitment to quality, combined with Mars’ significant backing, positions the brand to continue leading innovations in the snacking sector, making moments of enjoyment even more accessible to consumers.

For more information and updates regarding Trü Frü’s offerings, you can visit their official website at trufu.com and follow them on social media platforms such as Instagram and TikTok.