Vpon Contributes to a 189.1% Increase in Kansai Tourism Website Traffic

Vpon's Impact on Kansai Tourism

In a remarkable achievement, Vpon JAPAN Inc., a leading cross-border digital transformation company based in Shibuya, Tokyo, has played a pivotal role in boosting the access numbers of the Kansai Tourism headquarters’ multilingual tourism information website, "The Gate to KANSAI (G2K)". With the implementation of a comprehensive data dashboard, Vpon has helped the site increase its traffic by an astonishing 189.1%, rising from 1.66 million visits in fiscal year 2022 to 3.14 million in fiscal year 2023.

Overview of the Collaboration

Vpon constructed a data dashboard that visualizes country-specific and theme-focused interest data for the Kansai Tourism headquarters. This innovative tool has allowed the organization to effectively understand user interests and tailor their marketing strategies to address these preferences. The increase in site access not only showcases the effectiveness of data-driven tourism promotion but also signifies the power of strategic partnerships in enhancing regional tourism awareness.

Challenges Faced by Kansai Tourism Headquarters

Before the implementation of the data dashboard, Kansai Tourism faced several challenges:

- They struggled to gauge user interests and intentions, making it challenging to develop targeted marketing strategies.
- There was a lack of visibility into trends by country and theme, hindering effective content delivery.
- Critical insights needed for improvements were difficult to obtain.

Impact of Vpon's Solutions

The recent implementation has led to several key improvements:

- Website traffic saw a significant boost of 189.1% year-over-year (from 1.66 million to 3.14 million).
- Data visualization of interest themes and country trends established an effective PDCA (Plan-Do-Check-Act) cycle for continuous improvement.
- The measurement of campaign effectiveness was refined, facilitating easier communication and sharing of insights with stakeholders.

Detailed Case Study Available

For those interested in a deeper dive into this case, a comprehensive analysis that includes specific numerical data, the implementation process, and interviews with key personnel has been prepared. This detailed document is available for municipalities and private companies considering data-driven marketing strategies within the tourism industry.

About Vpon

Vpon is at the forefront of cross-border digital transformation in Asia, leveraging unique AI technology and data to support international business growth. Their mission is to invigorate the world with Japan's charm, and they provide digital marketing solutions that promote inbound tourism and support companies seeking to expand overseas. Vpon collaborates with over 200 municipalities and private enterprises, and aims to generate a 50 trillion yen market for Cool Japan through initiatives like the "Cool Japan DX Summit".