Exploring AITO's Latest Luxury Electric Vehicle Lineup at IAA MOBILITY

Unlocking the Essence of 'New Luxury'

At the 2025 IAA MOBILITY event in Munich, the high-end intelligent electric vehicle (EV) brand AITO showcased its latest global lineup, which includes the AITO 9, AITO 7, and AITO 5 models. These vehicles are custom-tailored for the Middle East market, reflecting AITO's commitment to providing a 'New Luxury' intelligent mobility experience to users worldwide. The alignment with global standards illustrates AITO's ambition to meet the diverse needs of discerning consumers in various regions.

AITO's Innovative Approach to Luxury

Upholding the philosophy of 'Intelligence Redefining Luxury,' AITO represents a fusion of traditional luxury aesthetics and contemporary technological advancements. The brand's unique 'New Luxury' concept integrates six key aspects of intelligent driving: Intelligent Power, Intelligent Driving Assistance, Intelligent Safety, Intelligent Cockpit, Intelligent Chassis, and Intelligent Services. This holistic approach establishes AITO as a leader in transforming state-of-the-art technologies into practical applications that enhance the luxury EV experience for its customers.

For instance, AITO's latest-generation SERES Super Range-Extender System significantly enhances driving convenience by providing an ultra-quiet and highly efficient experience. The system boasts a remarkable thermal efficiency of 44.8% and fuel-to-electricity conversion efficiency of up to 3.65 kWh per liter. Such features ensure that users can enjoy longer, uninterrupted journeys without the typical concerns associated with EV charging.

High-performance Electric Mobility

AITO's commitment to sustainable mobility is further highlighted by impressive market performance. By August 2025, the brand had achieved sales exceeding 770,000 units in China, with 70% of users favoring pure electric driving mode. This focus on reducing carbon emissions aligns with AITO's overarching mission to promote environmentally responsible mobility solutions.

The SERES MF platform serves as the backbone of AITO's technological capabilities, offering a myriad of advantages related to Intelligent Safety, Diverse Power, and Versatile Space—providing consumers with an enhanced driving experience that is safe and easy to control.

Advanced Driving Technologies

AITO’s intelligent driving assistance system has garnered significant acclaim in the Chinese market. With over 3.45 billion kilometers of intelligent driving assistance data recorded, AITO has enabled more than 621,000 users to experience its cutting-edge technology across various driving scenarios. By integrating advanced features such as roundabout navigation and complex maneuvers, AITO’s system ensures enhanced driving safety and responsiveness, allowing users to tackle difficult driving conditions effortlessly.

As it prepares for overseas expansion, AITO is currently validating its intelligent driving assistance capabilities to ensure a seamless experience for consumers in the Middle East region.

Comprehensive Safety Measures

Safety stands as a cornerstone of AITO's brand ethos, with an emphasis on sophisticated passive and active safety features. The company has developed an industry-leading intelligent safety system that encompasses a sweeping range of protections, from life safety to cybersecurity. AITO's commitment to safety supports users throughout the vehicle's lifecycle, reinforcing the notion that safety is truly a luxury.

Cutting-edge Cockpit Experience

In addition, AITO's intelligent cockpit offers a multifunctional space for driving, entertainment, and work. Users can effortlessly interact with multiple devices and screens, allowing for an engaging and enjoyable experience whether alone or with others. The cockpit features customizable toolbars and improved AI interactions, enhancing everyday usability.

Local Adaptations

The AITO models come with a suite of localized features that are specifically designed to integrate seamlessly into the local digital ecosystem of the Middle East. With trilingual interaction capabilities in Chinese, English, and Arabic, these vehicles have also been optimized for the challenging driving conditions prevalent in the region, such as extreme temperatures. Rigorous testing ensures compliance with regional standards, which is crucial for the development of a globally appealing product.

AITO is strategically advancing its 'Glocal' initiative, with testing conducted across Europe, Asia, and the Middle East to ensure product durability amid various challenges. The establishment of a Competence Center in Amsterdam and a manufacturing base in Indonesia demonstrates AITO's commitment to enhancing product quality while servicing local markets effectively.

Conclusion

In summary, AITO's ambitious entry into the global luxury EV sector showcases a relentless pursuit of innovation backed by substantial technology investments. Through strategic collaborations and a user-centric design philosophy, AITO aims to redefine luxury mobility. Each model reflects the brand’s commitment to creating intelligent mobility solutions that resonate deeply with users, underlining its foundational ethos of 'serving users wholeheartedly.' In an increasingly competitive market, AITO is poised to deliver the ultimate embodiment of the 'New Luxury' experience.