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Transformative Concept of Social IP by World Eggs

World Eggs Co., headquartered in Tokyo, organized a groundbreaking forum on February 18, 2026, focused on the innovative concept of "Social IP". The event drew over 140 decision-makers from various companies and municipalities seeking new methods to build sustainable economic cycles. Led by CEO Katsunori Nabuo, World Eggs aims to function as a "Social IP Developer," guiding projects from strategic design to social implementation and economic independence.

Introduction to Social IP

During the forum, Nabuo analyzed historical and social examples such as the "Henro" pilgrimage and the Olympics, framing them as "intellectually public assets" that have been socially implemented. He presented a three-layered structure essential for transforming transient activities into enduring assets—referred to as Social IP.

Three Requirements of Social IP:

1. Rights (Defining Meaning): Establish a unique worldview for the activities involved and bestow social relevance upon them.
2. Content (Participant Experience): Design experiences that individuals and companies are eager to engage in, rising above mere obligation.
3. Economic Sphere (Self-Sustained Circulation): Create systems based on unique economic rationality that do not rely solely on external funding sources.

Nabuo emphasized the importance of integrating passionate designs into societal frameworks, as society is not just driven by "correctness" but also by enthusiasm.

Session Highlights

Session 1: Social IP Transformation of Public Assets

Participants:

• - Shinichi Ikemoto (Professor, Hokkaido Bunkyo University)
• - Shunpei Shimada (President, Sato Yume Co.)
• - Tokutaro Nakai (Chairman, Future Conference of Three Thousand Years)

The session discussed innovative project concepts such as "Japan's One Hundred Lighthouse Roads," intended to reconnect Japanese lighthouses as pathways at sea. Other initiatives presented included the re-editing of folklore for future generations through "Folktale Arts 1000" and the systematic representation of marine food culture via "Umishoku." The discussions featured ways to narrate existing local assets, converting them into cultural narratives attracting tourism.

Session 2: Creation of a “Social Contribution Economy”

Participants:

• - Jun Shirou Kameyama (President, Signing Co.)
• - Akira Sato (Partner, Value Create Co.)
• - Masataka Sato (President, Congrant Co.)

In this session, dialogue revolved around how to circulate funds for initiatives that hold value but lack economic viability. Concepts of brand foundations aimed at solving social issues and redefining donations as future investments were shared from marketing, finance, and donation platform perspectives.

Session 3: Social IP Transformation of Entertainment Content

Participants:

• - Tokumaru Oguri (Chairman, World Cosplay Summit)
• - Tomonori Saida (CEO, Hounds Tooth JP)
• - Hideyuki Oki (President, InterFM)

This discussion explored how "enthusiasm" rather than just "correctness" engages people. The concept of "The Lighthouse Keeper" that personifies lighthouses and the "Latonia Saga," a fictional 2,600-year history were showcased. The speakers recounted how using entertainment as an entry point could lead to decoding complex social contexts, ultimately driving community participation.

Future Outlook: Role as a Producer of Social Themes

World Eggs views Social IP as a method for creating and sharing both public and intellectual public goods. To achieve this, a robust framework needs to be established. World Eggs is dedicated to the core value of realizing all societal themes as social implementations, infusing fresh meaning from a societal perspective.

Assetization of Social Challenges

The objective is to convert challenging social issues into sustainable investments through Social IP, maximizing their inherent value.

Completion of Implementation

World Eggs plans to lead projects comprehensively—from strategic planning to stakeholder alignment and societal implementation—ensuring these programs become entrenched in society. Following the forum, World Eggs will accelerate its journey toward a model of Social Implementation Business, resonating economic growth and social problem-solving in collaboration with over 140 partner companies.

Event Overview

• - Name: Social IP Forum
• - Date: February 18, 2026, 17:30-19:30
• - Location: Japan Economic University STATIO, Shibuya, Tokyo
• - Organizer: World Eggs Co.
• - Co-organizer: Future Conference of Three Thousand Years

Company Information

• - Company Name: World Eggs Co., Ltd.
• - Location: 3F, Morisaki Building, 2-14-4 Akasaka, Minato-ku, Tokyo
• - CEO: Katsunori Nabuo
• - Established: June 19, 2019
• - Official Website: World Eggs
• - X: World Eggs on X

Business Focus

World Eggs aims to implement various social themes through its unique strategic design know-how called "Issue Design," functioning as a social implementation consulting firm.