#Japan #Tokyo #Timely #Immedio #SDR

Introduction

The landscape of inbound lead management is rapidly evolving, as companies strive to improve their sales efficiencies. Recently, Timely, a leading provider of flexible part-time work solutions, has achieved a remarkable 97.8% SDR meeting conversion rate, a feat supported by the innovative tools provided by immedo. This article delves into how the integration of immedio's solutions revolutionized Timely's sales approach, enabling it to escape the constraints of traditional follow-up sales tactics.

Background of the Implementation

Timely, headquartered in Tokyo, had been successful in attracting inbound leads but struggled with slow initial follow-up that prevented these leads from converting into meetings. This challenge was particularly pronounced due to the nature of their clientele, primarily in the restaurant industry, where operational hours peak in the evening. The delays in initial contact often meant that SDRs faced increased workloads without corresponding results.

Recognizing the need for a transformation in their approach, Timely sought to refine its lead generation processes. The decision to implement immedio's tools was based on the distinct advantage of seamlessly connecting lead interests, like document requests, directly with meeting setups in real time. This approach eliminated the inefficiencies of outdated follow-up strategies.

Key Features of Immedo Implementation

One of the critical factors in Timely's decision to adopt immedio was the platform’s capability to display meeting scheduling options immediately after a lead expressed interest. By offering this streamlined communication pathway, Timely could effectively reduce the response time between a lead's initial inquiry and the actual meeting.

Moreover, immedio's designed flexibility allowed leads to be categorized according to industry and company size. This meant SDRs could approach leads with higher relevance and effectiveness without drastically overhauling the existing sales structure. The integration with Salesforce further supported operational efficiency through tailored workflows based on lead status.

Results Achieved

Since the adoption of immedio, Timely has observed a significant spike in its SDR meeting conversion rate, reaching a staggering 97.8%. Before implementation, the overall meeting conversion rate stood at 46%, showcasing a remarkable transformation. With near 100% facilitation of initial contacts with leads, Timely's SDRs can now concentrate on high-confidence meetings, enhancing their sales effectiveness.

The immediacy of lead engagement has also shortened lead times, allowing Timely to better target larger enterprises effectively. This optimization has elevated the internal perception of the inbound lead process, highlighting its importance as a priority within the organization.

Future Directions with Immedo

Timely continues to leverage immedio alongside its marketing tool, immedo Box. This dual approach facilitates tracking lead interactions such as document opens and viewing times, enabling the identification of hot leads to optimize outreach timing. As a result, Timely is experiencing an upward trajectory in its BDR meeting conversion rates as well.

Looking forward, Timely aims to expand these strategies further, establishing a replicable growth engine centered around inbound lead generation. The company recognizes the potential for continuous improvement in its sales processes, driven by the insights derived from immedio's analytics.

Conclusion

Timely’s partnership with immedio is a testament to how innovative sales automation can dramatically enhance lead conversion efficiencies. By implementing a more dynamic and responsive approach to lead management, Timely not only improved its sales efficiency but also positioned itself as a forward-thinking leader in the flexible work industry. As businesses continue to navigate a rapidly changing market landscape, this case serves as a significant example of the power of technology in transforming sales strategies.