#Indonesia #Jakarta #Chery Group #LEPAS #L8 Model

LEPAS Makes a Splash at Jakarta Auto Show

On July 23, 2025, the Indonesia International Auto Show in Jakarta became the stage for the dazzling international debut of LEPAS, a fresh automotive brand from Chery Group that first emerged in China this April. The event marked a significant milestone in the brand's strategy to expand globally.

LEPAS instantly captivated onlookers with its concept rooted in the theme of “COLORFUL LIFE, MASTERFUL DRIVE.” This theme was not merely a slogan; it translated into an engaging display characterized by vibrant booth designs and Leopard Aesthetics that offered an immersive experience for visitors. Among the highlights was LEPAS's product lineup, which included the L8, L6, and L4 models, each crafted to cater to distinct lifestyle demands. The L8 appeals to those who appreciate elegance and sophistication, while the L6 serves as a versatile mobile workstation suitable for creators. At the same time, the L4 targets refined young drivers seeking a blend of style and performance.

Zhong Wei, the Deputy CEO of LEPAS, emphasized that today’s young urban elites are in search of vehicles that resonate with their aesthetics and lifestyles, instead of focusing solely on specifications. This philosophy underpins the design and development of LEPAS cars aimed at individuals dubbed “masters of refined living.” The brand strives to integrate technology with warmth, redefining the experience of mobility. Their interpretation of “mastery” not only relates to product excellence but also reflects a lifestyle choice that enhances everyday living for those striving for a more refined existence.

At the heart of this launch is the L8 model, which perfectly embodies the vision of LEPAS. Featuring a sleek, aerodynamic design complemented by the distinctive Leopard Aesthetics, the L8 boasts streamlined contours, vertical pupil headlights, and a gracefully rounded grille. These design elements are not just for show— they also symbolize power harmonizing with elegance. To further its refined living narrative, LEPAS has partnered with Miss Universe to indelibly associate the model with grace and sophistication.

Inside, the L8 is engineered for comfort and functionality. Its spacious interior is a hallmark of the design philosophy intended to create a “refined third space,” making it adaptable for both work and relaxation. The intuitive cockpit usability allows for effortless transitions from leisurely drives to productive sessions. The vehicle’s capabilities are further enhanced by its self-developed All-Scenario Super Platform, engineered to manage a variety of terrains, ensuring as much urban adaptability as it has rustic durability. Moreover, LEPAS leverages Chery’s cutting-edge hybrid technology, promising high efficiency with low fuel consumption and an extensive operational range, embodying modern technological values.

With a solid foundation built on Chery’s rich legacy of 22 years in the passenger vehicle sector and the trust of over 5 million users, LEPAS is accelerating its globalization efforts. Zhong Wei announced ambitious plans for the brand’s expansion into markets such as Europe, Southeast Asia, North America, and the Middle East within the next three years, indicating their intention to play a crucial role in shaping a new lifestyle globally. He stated, “LEPAS aims to co-create an era-defining refined lifestyle, adding color to the world.”

About Chery Group

Chery Group holds a leading position in the automotive manufacturing industry in China, with its subsidiary Chery Automobile being among the earliest self-owned brands to achieve sales bursts exceeding 1 million, 3 million, and 5 million units. Over the years, Chery has blossomed into a diversified entity centered around automotive production, with extensions into markets across 120 countries and regions worldwide. It has maintained a phenomenal track record, ranking first in passenger vehicle exports among Chinese brands for over two decades, while continually expanding its global user base of more than 5 million individuals.