FamilyMart Launches Campaign to Celebrate SPU Participation with Free Chicken Offers

FamilyMart Celebrates its Inaugural SPU Participation with a Unique Campaign

FamilyMart, in partnership with Rakuten Payment, is making headlines with an exciting new campaign to celebrate its first-time participation in Rakuten's Super Point Up Program (SPU). Starting from July 1, 2026, this initiative allows customers to enjoy the delightful taste of FamilyMart's boneless fried chicken, Famichiki, as a free gift!

Conditions and How to Participate

To qualify for this limited-time offer, customers need to follow these simple steps:
1. Show Your Rakuten Point Card: When shopping at any FamilyMart location across Japan, present your Rakuten Point Card when making a purchase totaling 3,000 yen (including tax) or more within the same month.
2. Make a Payment with Rakuten Pay: Complete at least one transaction using the Rakuten Pay code payment method. Importantly, it doesn’t matter which step you take first - just ensure both conditions are met during the campaign period!

Customers who are using Rakuten Pay for the first time will receive Famichiki free of charge! Additionally, those who are already familiar with the service can enter a raffle to secure one of 20,000 free Famichiki coupons.

What to Expect from the Campaign

This campaign runs from July 1 to July 31, 2026. It is designed to reward loyal customers while encouraging new users to experience the seamlessness of digital payments via Rakuten Pay. For those who qualify, details about coupon distribution will be sent via email to registered Rakuten members, with the coupons available for use until October 15, 2026.

As this campaign draws interest from many, participants are encouraged to visit the campaign page for more details, including the full terms and conditions.

Strengthening Partnership for Enhanced Value

FamilyMart and Rakuten Payment are entering this campaign with a broader vision. They aim to reinforce their ongoing partnership that enhances customer value and expands their service offerings. This collaboration marks a significant step as FamilyMart becomes the first non-group company to join the SPU program, committing to elevate user experience through rewards and promotions.

What is the SPU Program?

The SPU, or Super Point Up program, is designed to provide additional benefits to customers who engage in various spending behaviors with Rakuten. By participating, on top of regular shopping, customers can earn extra points that enhance their overall savings and experience. Details on the SPU program can be accessed through the dedicated Rakuten page, including a comprehensive list of applicable services and conditions.

For those interested in exploring the wider benefits of the Rakuten Point Card and its integration with FamilyMart, options like using the Famipay app for even more discounts are also available. Note, however, that all users must register their Rakuten Point Card by the last day of the month to ensure eligibility for SPU benefits.

In essence, this campaign stands as a perfect blend of rewards, modern payment solutions, and customer-centric strategies, providing an attractive incentive for both new and returning FamilyMart customers. Don't miss out on this exciting opportunity to enjoy a taste of Famichiki along with points to boost your Rakuten experience as we move further into 2026!