Wego and Visit Malta Strengthen Collaboration to Boost MENA Travel Interest in Malta

Wego and Visit Malta Partnership Renewal

Wego, known as the leading travel app and the most extensive online travel platform in the Middle East and North Africa (MENA), is thrilled to announce the continuation of its partnership with the Malta Tourism Authority (Visit Malta). This collaboration is aimed at further expanding the representation of Malta within the MENA travel sector, building on the successful campaign from their initial year.

The partnership introduces an innovative multi-channel campaign that seeks to deepen MENA travelers' awareness of Malta, emphasizing the destination's unique combination of historical charm, breathtaking landscapes, and Mediterranean flair. As travel preferences evolve, this initiative is tactically designed to present Malta as an appealing option for cultural retreats along the coastline.

Nestled in the heart of the Mediterranean, Malta lures travelers with its ageless allure, enriched heritage, and inviting climate year-round. With its fascinating walled cities, vibrant seaside promenades, and pristine beaches, the islands of Malta, Comino, and Gozo offer a delightful mix of culture, adventure, and luxury. These experiences are enhanced by premium wellness and rejuvenation options, all accessible within a short flight from the MENA region.

Mamoun Hmidan, Chief Business Officer at Wego, stated, "Malta resonates profoundly with travelers from MENA, showcasing an ideal mixture of historical significance, serene getaways in picturesque environments, and a vibrant Mediterranean lifestyle. Our collaboration with Visit Malta allows us to highlight this remarkable destination to millions of users across our platforms. We aim to fuel curiosity, enhance visitor numbers, and ensure a seamless travel journey from inspiration to booking."

With this partnership, Wego harnesses its stature as the foremost travel hub in MENA, delivering personalized recommendations, advanced search tools, and curated travel plans based on real-time insights and user behaviors within the region. The campaign is tailored to connect Malta’s narrative to the desires of modern MENA travelers who prioritize authentic, memorable experiences and convenience.

As part of this campaign, both Wego and Visit Malta are set to launch a comprehensive marketing strategy across digital platforms in both Arabic and English. This includes targeted advertising, customized content marketing, and dedicated destination pages designed to vividly present Malta's multitude of experiences. Travelers can expect eclectic offerings ranging from cultural highlights and lesser-known treasures to travel tips and booking options, all intended to motivate and guide them at every stage of their journey.

Arthur Grima, Marketing Director at Malta Tourism Authority, emphasized, "We are eager to collaborate with Wego to resonate with travelers throughout the MENA region. Malta boasts an array of rich cultural experiences, stunning coastlines, and exceptional hospitality. Furthermore, our islands host numerous prominent international events, such as the Malta International Fireworks Festival, annual music festivals, notable concerts, and more. These activities significantly boost Malta's appeal to diverse types of travelers. Through this partnership, we endeavor to draw MENA travelers closer to Malta, encouraging them to explore our islands and create unforgettable memories."

This collaboration reflects a mutual commitment to enhancing the travel experience for MENA audiences. By merging Wego's extensive reach and travel analytics with Visit Malta's robust support and the varied offerings of the destination, new travel opportunities will be unveiled for curious, experience-oriented travelers across the region.

About Malta Tourism Authority (Visit Malta)

The Malta Tourism Authority (MTA) was officially established by the Malta Travel and Tourism Service Act in 1999. This act extends its role beyond merely promoting international tourism; it also encompasses domestic marketing, coordination, regulation, and guidance. The legislation reinforces public-private partnerships within tourism, enhancing collaboration from private sectors in national tourism planning and development. The MTA's fundamental purpose revolves around fostering relationships within the tourism sector, serving as a catalyst and promoter for Malta's tourism brands while ensuring the quality and standards of the country's tourism services.

About Wego

Founded in 2005, Wego stands as the leading travel app and largest online travel marketplace within the MENA region. It offers award-winning travel search websites and high-ranking mobile applications for travelers across Asia Pacific and the Middle East. Wego employs efficient technology to simplify the search and comparison processes among hundreds of airlines, hotels, and online travel agencies, providing unbiased evaluations of travel products and prices. With headquarters in both Dubai and Singapore, Wego also operates regional offices in key cities such as Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.