#Japan #Hospitality Operations #Joetsu #Winter Festival #Cupid Valley

Experience February Fun at Cupid Valley

Located in the stunning landscapes of Niigata Prefecture, Cupid Valley, part of Hospitality Operations, is set to host an exciting array of events throughout February 2026. With initiatives designed to enhance visitor engagement, this ski resort promises not only incredible slopes but also delectable gourmet treats, interactive events, and offers that make your winter visit memorable.

February Special: The Bomb Rice Bowl

This month, Cupid Valley introduces the "Bomb Rice Bowl," available exclusively at the Brannage restaurant. This hearty meal is crafted to warm up and energize skiers and snowboarders after a long day on the slopes. Ideal for family gatherings or friendly breaks, this limited-time offering is designed to elevate your culinary experience amidst the snowy mountains.

Enjoy Spring with Early Bird Lift Tickets

Additionally, Cupid Valley is thrilled to announce the "Spring Discount Early-Bird Lift Ticket" sales, available for use starting March 2nd. These affordable tickets are tailor-made for those looking to relish the gentle warmth of spring while enjoying skiing and snowboarding. With prices set at an economical 3,500 yen for adults, 3,000 yen for high school and middle school students, and just 2,000 yen for elementary school children, these tickets make it easy to enjoy the end of the season’s festivities without breaking the bank.

Old Style Day: A Blast from the Past

On February 15th, the slopes will witness a nostalgic revival with the "Old Style Day," celebrating the skiing fads of the 80s and 90s. Participants are encouraged to dress in styles reminiscent of that era, and the first 100 guests to show up in old-school attire will receive a complimentary one-day lift ticket for that day. There will also be attractive awards for the best retro looks, including a season pass for the upcoming 2026-2027 season for the winner of the "2026 Best Old Style Award."

The Enchanting Candle Road and Snow Festival

On February 28th, the resort will host the unique "Anzuka Candle Road and Mountain Snow Festival," showcasing adorable snow sculptures surrounded by flickering candlelight. This enchanting winter event will feature vibrant fireworks and local food stalls, providing visitors with warm hospitality and a chance to experience the region's charm amidst a magical winter wonderland.

About Cupid Valley

• - Location: 4820 Sugawa, Anzuka, Joetsu City, Niigata Prefecture, 942-0534
• - Contact: 025-593-2041
• - Access by Car: Approximately 60 km from the Muika-machi interchange on the Kanetsu Expressway.
• - Access by Train: About 20 minutes via taxi or shuttle bus from Mushikawa Oosugi station on the Hoku Hoku line.
• - Ski Terrain: Elevation of 920 meters at the summit, 430 meters at the base, with a 4,000-meter longest run, featuring 12 courses and 3 lifts. Skill ratings include: 35% beginner, 40% intermediate, 25% expert.
• - Official Site: Cupid Valley

About Hospitality Operations Inc.

• - Company Address: 2-5-16 Kanda Nishiki-cho, Chiyoda City, Tokyo, 101-0054
• - President: Akio Tanaka
• - Established: July 22, 2005
• - Core Business: Hotels, inns, glamping, ski resorts, golf courses, restaurants, daycare centers.
• - Official Site: Hospitality Operations

In summary, Cupid Valley is set to offer an unforgettable experience this February with delicious food, engaging events and special promotions that cater to every visitor's needs, ensuring the winter season is well-celebrated in style.