#USA #Hamilton #Tom Brady #BOMBAY SAPPHIRE #E1 Series

BOMBAY SAPPHIRE® Joins Forces with E1 Series for an Exciting Adventure

BOMBAY SAPPHIRE®, a renowned gin brand, is stepping boldly into sports entertainment with its latest initiative. The company has recently announced a global partnership with the E1 series, marking its official entry into the realm of electric powerboat racing. This collaboration is not just about branding; it encapsulates a commitment to sustainability and ocean conservation while delivering thrill and excitement to fans across the globe.

The E1 series stands out as the world’s first entirely electric racing championship and unites sport with the entertainment industry in an unprecedented format. The partnership positions BOMBAY SAPPHIRE as the official gin of the UIM E1 World Championship, a significant recognition that will elevate the brand’s presence in high-profile events worldwide.

Among the stars collaborating in this initiative are major figures in entertainment and sports, including Marc Anthony, Steve Aoki, LeBron James, and Virat Kohli, who will help to amplify the excitement surrounding the races. The brand will not only feature prominently throughout the championship, but it will also sponsor two star-studded teams: Team Brady, owned by NFL legend Tom Brady, and Team Drogba, led by soccer superstar Didier Drogba.

In conjunction with this partnership, BOMBAY SAPPHIRE will also become the official cocktail partner for the events, serving up its signature gin and tonic, as well as refreshing cocktails like BOMBAY SAPPHIRE Sparkling Lemon, to spectators at the exclusive Ocean Club hospitality venue.

The backdrop of this initiative includes some of the world’s most stunning waters, such as Lake Maggiore in Italy, Monaco, and Miami. Attendees will be invited to step into an immersive, multi-sensory experience that combines the magic of the E1 series with the enchanting world of BOMBAY SAPPHIRE.

This partnership coincides with the launch of BOMBAY SAPPHIRE’s new global campaign, “Step Into The Blue,” which encourages audiences to engage with the beauty of the natural world and embrace the essence of seeking experiences that resonate on multiple levels.

As Natasha Curtin, BOMBAY SAPPHIRE’s global vice president, insightfully noted, “This partnership represents a bold new chapter in our global journey. It brings to life our 'Step Into The Blue' campaign on an electrifying international stage. We are thrilled to team up with E1 to celebrate innovation, sustainability, and the breathtaking beauty of the world's natural blues.” She emphasized the company's mission to connect audiences with immersive experiences, showcasing the majestic splendor of the natural world while promoting environmental sustainability.

E1 is more than just a racing series; it’s a global sports platform that merges high-octane action with uplifting entertainment. As the series expands its footprint across a calendar of seven exciting races this season, BOMBAY SAPPHIRE will partner with esteemed bars and industry insiders to curate unique experiences that incorporate cultural inspirations and signature service, solidifying the brand's identity.

There’s also a philanthropic angle to this partnership; each E1 team brings together a driver and a female counterpart from the worlds of motorsport and powerboat racing, enabling them to foster local community engagement and advocate for ocean regeneration and aquatic ecosystem sustainability. The E1 series is actively working towards transforming maritime mobility and sustainability, goals that resonate deeply with BOMBAY SAPPHIRE, a brand that has been committed to reducing its environmental footprint for over 25 years.

BOMBAY SAPPHIRE’s gin is crafted from a unique blend of ten hand-selected botanicals sourced from sustainably certified suppliers, distilled in Laverstoke Mill, England, utilizing a vapor infusion process that gently draws out the natural flavors of the botanicals, thus ensuring a vibrant and versatile spirit. Furthermore, their distillery design has achieved “outstanding” ratings from BREEAM®, reflecting its adherence to environmental best practices, and in 2023, it received recognition from the Wildlife Habitat Council for efforts towards supporting local biodiversity.

Rodi Basso, founder and CEO of E1, elaborated on the significance of the partnership, stating, “Welcoming BOMBAY SAPPHIRE as Championship Partner solidifies E1's stature as one of the most compelling opportunities in global sports and entertainment. With the power of renowned celebrities, competitive racing, and a shared purpose for change, we embrace the future of sport that innovative brands are backing today.” He affirmed that E1 has provided a natural home for BOMBAY SAPPHIRE, united in their passion for ‘blue sustainability’ as they embark on a journey toward impactful change in redefining competitive racing on the waterways.

In summary, the partnership between BOMBAY SAPPHIRE and the E1 series not only aims to thrill audiences around the globe but also promises a shared commitment to sustainability and preserving the beauty of our natural resources. For further details on the partnership and upcoming races, please visit www.bombaysapphire.com or follow @BombaySapphire.