Formula E Growth
2025-06-27 07:53:55

Formula E Accelerates Global Growth with Record Viewership and Engagement

Accelerating into the Future: Formula E's Meteoric Rise in Popularity



Formula E has been on an upward trajectory, marking significant milestones in viewer engagement and international reach this season. With remarkable increases in television ratings, social media engagement, and a burgeoning fan base around the globe, the electric racing series has captured the hearts of motorsport enthusiasts like never before. By the end of Season 11, it is expected that the cumulative viewership will surpass 500 million people, showcasing an unprecedented growth in popularity.

The season kicked off with an astonishing viewership of 44 million during the second race held in Mexico City, which is now the largest audience for a single Formula E event in history. Specifically in the United States, CBS' broadcast reached an impressive 11 million viewers, significantly outpacing other major motorsport broadcasts. This indicates that Formula E is not only attracting dedicated fans but also engaging new viewers who are discovering the excitement of electric racing.

Further data from Emplifi highlighted growth in digital audiences as well, with social video views increasing by 13% year-on-year and engagement rates rising by 12%. This indicates a stronger connection with fans, who are increasingly interactive and engaged with the content.

As the ABB FIA Formula E World Championship enters its 11th season, it is poised for continued success, hosting races in major cities around the globe. Kicking off in December 2024 in São Paulo and culminating in a thrilling finale in London in July 2025, this season boasts a collection of 22 elite drivers engaged in intense battles on iconic street circuits and new venues.

Sustainability and innovation remain at the core of Formula E’s mission, and this collective vision is drawing unprecedented attention from fans worldwide. According to Kantar Media, the race in Mexico City was viewed by a staggering 44 million people, while the double-header in Jeddah marked a historic viewing weekend with a total of 65 million global viewers.

In France, the Monaco race (the eighth event of the season) saw a 25% increase in viewership compared to the previous season, while Tokyo recorded a 20% rise in viewership compared to Season 10, making it the most-watched Formula E race so far in Japan.

These impressive statistics show the series' ability to attract both seasoned motorsport fans and newcomers alike, all captivated by the dynamic visuals and the compelling stories that emerge from each race.

Strengthening Connections with Dynamic Content



In an age where social media influence continues to expand, Formula E has significantly boosted its connections with fans through engaging digital content. With a 13% increase in video views year-on-year and a 12% rise in social media engagement, the series is thriving online. Additionally, the follower count on social media platforms has increased by 10%, showcasing the growing popularity of the brand in the digital sphere.

Jeff Dodds, the CEO of Formula E, remarked on these remarkable figures, expressing that external analyses confirm the sport's extraordinary growth. He emphasized that the cutting-edge technology and impressive performance of the racing machines are captivating fans old and new alike. Formula E is confident that its efforts in markets like Mexico and the United States exemplify the success of their long-term investments. As the fastest-growing motorsport globally, Formula E is committed to continuing its trajectory by delivering exhilarating races, fostering exciting rivalries, and providing events that are enjoyed by all.

About Formula E and ABB FIA Formula E World Championship



The ABB FIA Formula E World Championship is the world's first fully electric FIA racing series and the only sport certified as carbon-neutral. It provides a platform for motorsport that drives innovation in electric vehicles among the leading automotive manufacturers. Teams, manufacturers, partners, broadcasters, and host cities share a passion for this sport and believe in the potential to accelerate sustainable advancement, ensuring a better future for humanity and the planet.

For more information, visit:

About ABB



ABB is a global technology leader in electrification and automation, aspiring to realize a more sustainable and resource-efficient future. By merging engineering expertise with digitalization, ABB enhances industrial performance, improving efficiency, productivity, and sustainability. This is what we refer to as 'Engineered to Outrun.' With over 140 years of history and more than 105,000 employees worldwide, ABB is listed on the Swiss Stock Exchange (ABBN) and Nasdaq Stockholm (ABB).

To learn more, visit ABB Global.


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