Wittamer's 35th Anniversary
2025-10-15 01:04:16

Celebrating 35 Years of Wittamer: A Royal Chocolate Legacy in Japan

Celebrating 35 Years of Wittamer in Japan



This year marks a significant milestone for Wittamer, the illustrious Belgian chocolate brand that has been beloved in Japan for 35 years. Since the first store opened in November 1990, this royal chocolatier has graced the shelves of Japanese department stores, enchanting chocolate lovers with its exquisite offerings.

To commemorate this special anniversary, Wittamer is roll out a series of exclusive products and original novelties as a token of appreciation for its loyal customers. The highlight of the celebration includes a limited-time revival of nostalgic cakes that were once offered during the brand's inception in Japan.

Nostalgic Cake Revival: A Sweet Trip Down Memory Lane



For just three days, starting from November 1 to November 3, Wittamer will reintroduce popular cakes from the early days of its Japan operation. Among the featured desserts are:
1. Wittamer – A perfect blend of chocolate mousse and rich hazelnut sponge, offering a sublime melt-in-your-mouth experience.
- Price: ¥486 (excluding tax: ¥450)
- Limit: One piece per person

2. Coupe de Fidan – This cake combines silky milk chocolate mousse and caramel mousse, enhanced by a coffee-flavored sponge that beautifully complements the chocolate's sweetness.
- Price: ¥486 (excluding tax: ¥450)
- Limit: One piece per person

3. Knopf – Inspired by a painting from the artist Knopf, this leopard print cake layers chestnut mousse, pear mousse, and chocolate sponge for a delicate flavor profile.
- Price: ¥486 (excluding tax: ¥450)
- Limit: One piece per person

These cakes, offered at the original prices from when they were first launched, are sure to bring back sweet memories for returning customers while exciting new patrons with their elegant, flavorful profiles. Keep in mind that availability is limited, so be sure to secure these limited edition treats!

Special Anniversary Box: A Taste of Celebration



In addition to the revival of classic cakes, Wittamer is also introducing a special Anniversary Box filled with popular baked goods, including the exquisite “Macadamia à Chocolat” and “Madeleines.” These delights are packaged with chocolate dragees, which are traditional European confections representing good fortune during celebrations.
- Anniversary Box Price: 8 pieces for ¥2,160 (excluding tax: ¥2,000)
- Availability: From November 1, while supplies last.

Free Gifts for Sweet Enthusiasts



Customers spending ¥3,500 or more at Wittamer stores from November 1 will receive a complimentary set of logo-embossed teaspoons and forks, perfect for indulging in the brand’s sweet selections. Please note the availability of these gifts may vary by store, and early birds will be rewarded.

About Wittamer



Founded in 1910 in Brussels, Belgium, Wittamer is a heritage chocolate brand with a royal warrant. Since its entry into the Japanese market in 1990, the brand has expanded to 22 stores across key locations in the Kanto and Kansai areas, showcasing the rich traditions and taste of Belgian chocolate, cakes, and artisanal baked goods.
For more information, visit Wittamer’s official website or follow them on Instagram.

Join in the celebration and delight your taste buds with Wittamer’s exceptional creations!


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Topics Consumer Products & Retail)

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