#Japan #Tokyo #NOLA #Bishoujo Zukan #indent

New Short Drama Initiative: #MyFavoriteHasDied

In an innovative partnership, indent and Bishoujo Zukan are excited to announce the launch of their first collaborative short drama, #MyFavoriteHasDied, available from September 30, 2025. This unique project leverages indent's extensive library of over 2.5 million original works and Bishoujo Zukan's expertise in video production, aiming to create engaging content for Japan's burgeoning vertical video market, which is projected to reach ¥194.2 billion by 2027.

The Teams Behind the Project

Indent, based in Chiyoda, Tokyo, and led by CEO Yuuki Kamagata, has forged a strong partnership with Bishoujo Zukan, known for its vibrant community and creative talent. Bishoujo Zukan, under the direction of CEO Koryo Nakamura, specializes in the creation of visually captivating content that resonates with younger audiences.

The short drama #MyFavoriteHasDied, based on the original concept by Hibika Kazasawa, brings to life a narrative that is sure to touch the hearts of viewers. The screenplay is co-written by Kazasawa and Bishoujo Zukan's team, while the primary roles are played by Yuuka Suzuki and Rin Naruse, who embody the characters of Asuka and Rei respectively.

The Storyline

The narrative follows Asuka, a young girl who, after conflicts with her parents and friends, escapes to Tokyo with only 30,000 yen to her name. Lacking friends, money, and a place to stay, she finds herself in a rental apartment with a not-so-ordinary twist—it's haunted by the spirit of her idol, the artist Rei. The two characters, initially out of sync, gradually bond over shared meals, highlighting the blend of comedy and heartwarming moments in this story of loneliness and friendship.

Broadcasting Details

#MyFavoriteHasDied will be available on multiple platforms, including BUMP, DMM Short, au Short, and Tatedora. The production promises a blend of humor and heartfelt connection, characteristic of the unique collaboration between these two companies. The project exemplifies how indent and Bishoujo Zukan plan to forge ahead by enhancing the supply of source material and invigorating the short drama market in Japan and beyond.

Innovative Production Approach

Both companies are dedicated to utilizing their respective strengths—the wide variety of original works available on the Nola platform and Bishoujo Zukan's video production service TRIMA— to create a refreshing approach to content aimed particularly at Gen Z audiences. As part of this initiative, the inclusion of notable actors, as well as up-and-coming stars, ensures that the project delivers quality content while fostering new talent.

Through this collaboration, indent and Bishoujo Zukan intend to solidify their position in the evolving landscape of short dramas in Japan, showcasing stories that resonate with younger generations. While they build on their existing successes, both companies are committed to contributing to the growth of the vertical video advertising market, which is rapidly expanding and becoming more influential in modern media.

In summary, the debut of #MyFavoriteHasDied represents not just a new short drama, but also an exciting step forward for two companies paving the way for the future of storytelling in Japan.