#United States #New York #Board of Directors #digital advertising #212NYC

212NYC Welcomes a New Powerhouse Board

The New York Digital Advertising Club, known as 212NYC, has taken a significant step forward with the recent election of five new members to its Board of Directors. This esteemed organization, which plays a key role in the advancement of digital advertising in New York, aims to leverage the diverse expertise of these new leaders to navigate the fast-changing media landscape.

New Board Members Bring Diverse Expertise

The new appointees to 212NYC's Board are notable figures in the advertising industry: Surabhi Pokhriyal, Maureen Willette, Sonika Patel, Lisa DiBenedetto, and Diana Horowitz. Each of these leaders brings valuable experience from various sectors including digital growth, strategic partnerships, and media consulting, essential for advancing 212NYC's mission.

Jay Wolff, the President of 212NYC and Chief Revenue Officer of KERV.AI, expressed confidence in the capabilities of the incoming board, stating, "We are proud to welcome this remarkable and diverse group of industry leaders to the 212NYC Board of Directors. Their vast expertise will help drive our volunteer organization – and the industry – into the future."

Defining a Vision for the Future

The 212NYC Board plays a pivotal role in defining the club's strategic direction as it prepares for 2026. As part of its mission, the organization focuses on addressing the pressing challenges faced by the advertising sector. Vice President Ritu Trivedi emphasizes the organization's commitment to fostering dialogue on crucial industry topics through initiatives like events centered around the Creator Economy and measuring attention in advertisements.

In October, 212NYC celebrated its 11th Annual Gala, featuring the theme "Resilience Through Reinvention." This event honored significant contributors to the advertising landscape, showcasing the group’s commitment to celebrating industry innovators and change-makers.

A Dynamic Events Calendar for 2026

Looking ahead, 212NYC has laid out an exciting calendar for 2026. The year will kick off with the annual Future of Advertising event on January 28, where industry leaders will discuss the implications of Agentic AI in advertising. Upcoming topics include celebrating the influence of Black consumers in February and exploring Gen Z’s impact on brand engagement in March.

Tentpole events set for June include the high-energy Agency Dodgeball Tournament and the iconic 212NYC Summer Party in August. The year will culminate in the 12th Annual Gala on November 5, rounding out a packed schedule of events aimed at industry networking and collaboration.

The Role of In-Person Connections

Wolff highlighted the importance of in-person interactions within a rapidly digitizing world. He stated, "In a world increasingly shaped by AI and technology disruption, in-person connections are mission-critical to our future. As a volunteer organization, it takes a village – from our committees and task forces to our Board and sponsors – to make our initiatives possible."

The addition of these accomplished leaders marks a new chapter for 212NYC as it continues to grow and innovate within the advertising community. As they move into 2026, this dynamic organization is set to make significant strides in empowering advertisers and brands, ensuring they navigate the complexities of the modern media landscape successfully.

About 212NYC

212NYC is the premier network for New York’s digital advertising community, comprised of over 5,000 professionals in media, marketing, and advertising. As a non-profit and volunteer-driven organization, its mission is to create opportunities for insights and connections among industry peers while supporting education and philanthropy in the digital advertising sector. For more information on 212NYC and membership details, visit www.212nyc.org.