#Japan #Tokyo #FamilyMart #Yoshida Koutarou #Yagi Rikako

Cute Strawberry-Themed Adventure with Famous Duo

Yoshida Koutarou and Yagi Rikako, two beloved figures in Japan, are set to steal hearts in their new FamilyMart TV commercial, "Strawberry Picking in White®." Beginning January 6, 2026, audiences across the country can enjoy this delightful and fun-filled adventure, featuring the pair in endearing strawberry-inspired outfits.

In the commercial, the charming duo explores a vivid strawberry field, adorned in adorable hats resembling strawberries and patterned sweaters, which instantly capture their enthusiasm for the strawberry picking experience. The narrative unfolds with their surprised reactions, exclaiming, “Can we really do strawberry picking at FamilyMart?” as they discover a range of delightful, white-inspired strawberry sweets that leave them captivated.

Their joyous celebration is further expressed as they gasp in excitement over the delicious offerings, saying “Wow, strawberries!” and “They’re even made into white sweets!” The commercial culminates with a catchy call to action, as both stars enthusiastically pose, saying, “Let’s go to FamilyMart for some strawberries!”

New Campaign Launch

Starting January 6, 2026, alongside the TV commercial, FamilyMart will offer a delectable range of 16 strawberry-themed products, including desserts, breads, drinks, and pastries, featuring the signature "Strawberry Picking in White®" brand name. This initiative aligns with the convenience store's commitment to deliciousness and customer satisfaction.

The new collection includes delightful treats such as:

• - Mochi Cream Roll with Strawberry Sauce – A soft roll filled with strawberry cream and sauce.
• - Strawberry Mont Blanc – A harmonious blend of white chocolate and tart strawberries, topped with crunchy meringue.
• - Crispy Strawberry Cream Puffs – Delightful cream puffs filled with strawberry cream and real fruit.
• - Strawberry Milk Donuts – Donuts enveloped in strawberry-infused dough, featuring milk whipped cream.

This campaign not only promotes these sweet delights but also marks an exciting brand collaboration, which leverages Yoshida and Yagi’s star power to bring attention to FamilyMart’s scrumptious offerings.

Behind-the-scenes Stories and Aspirations

The making of the commercial was both fun and heartwarming. During the shoot, Yoshida, somewhat shy, complimented Yagi on her outfit, showcasing a relaxed camaraderie between the two. As they indulged in the strawberry-themed dialogue, the cast spent time contrasting their styles and expressions to bring depth to the filming – reflecting the creativity and passion poured into this endeavor.

Interestingly, the actors also took part in a special New Year’s tradition – Shoumatsu, or calligraphy, where they depicted their hopes for the year using single kanji characters. Yoshida chose the character “一” (one), signifying new beginnings, while Yagi selected “満” (full), expressing her desire for a fulfilled year ahead. This heartfelt dialogue framed the aspirations of both actors in connection with the New Year, showcasing their personal reflections alongside the joyful strawberry picking adventure.

A Touch of Nostalgia and Future Goals

As the cameras rolled on the fun-filled TV spot, both stars were asked about their past experiences with strawberry picking. The two even reminisced about childhood fields filled with potatoes, sharing delightful memories of their excitement and adventure. Yoshida expressed a keen desire to engage in more outdoor activities, suggesting he wants to try grape picking in the future.

With the white-themed fashion becoming a new challenge for Yoshida, who confided his reservations about the color, Yagi promptly reassured him about his stylish appearance. Smiles exchanged, they agreed that this fresh experience of stepping out of their comfort zones inspires confidence and reinvigoration.

Personal Insights and Continuity of Traditions

As they reflected on the long-standing tradition of strawberry picking at FamilyMart, which has continued for six years, both stars revealed personal habits that have defined their lives. Yoshida noted his commitment to walking his dog daily for the past eight years, while Yagi shared her dedication to stretching post-bath, a practice honed from years of rhythmic gymnastics.

The charming commercial wraps up with a celebration of strawberry delights, colorful costumes, and the promise of a sweet year ahead at FamilyMart, where tradition and innovation meet to enchant customers year after year.