Exploring the Fusion of Advertising and Sports at Japan Sports Week 2025

The upcoming Japan Sports Week 2025, scheduled from June 25 to June 27 at the Tokyo Big Sight, promises a captivating exploration of the intersection between advertising and sports. This event will feature distinguished speakers from the world of sports, including former Hiroshima Carp manager Shinji Sasaoka, former Japan national soccer team player Mohei Hosogai, and current president of Cerezo Osaka, Hiromi Morishima. Together, they will delve into the themes of advertising's impact on sports, as well as the evolving relationships between teams and their communities.

A Trip Down Memory Lane with Retro Displays

KOTONA, a dynamic advertising agency headquartered in Osaka, will exhibit a nostalgic booth that creatively merges elements from the Showa era with the Tanabata festival. By employing wood-themed decorations and soft color graphics, the space will promise an immersive experience under the theme of "Returning to Childhood through Advertising". Visitors are encouraged to participate in activities that not only showcase KOTONA’s innovative marketing strategies but also create a sense of community and connection.

Special Talk Sessions Featuring Sports Legends

Throughout the three-day event, attendees can engage in insightful discussions led by sports legends. Each day will feature a different keynote speaker:

- June 25: Shinji Sasaoka, who was drafted as the first overall pick by the Hiroshima Carp, managed the team from 2020 to 2022 after a successful career as a player.
- June 26: Mohei Hosogai, who has made significant contributions both on the field as a former national player and now as president and GM of Zespaar Gunma, focusing on regional development.
- June 27: Hiromi Morishima, an iconic figure in the soccer scene, who played for the Japan national team and is widely recognized as “Mr. Cerezo”.

Each session will provide a platform for rich discussions about the potential of advertising within the sports realm and how these communications are evolving to foster a deeper connection with fans and local communities. Leading these conversations will be KOTONA’s Director and Head of Marketing Strategy, Masaki Ise, known for his expertise in connecting brands with sports teams through innovative promotional strategies.

Interactive Booth Features

KOTONA's exhibit promises a range of engaging features:

- Tanabata Wish Corner: Visitors who exchange business cards will receive a specially designed pen to write down their dreams or work-related challenges on custom Tanabata strips. KOTONA will celebrate their aspirations by gifting them with limited-edition Ramune in KOTONA's unique packaging, showcasing a beautiful installation of wishes displayed on bamboo.
- Exclusive Visitor Promotions: Participants will also receive exclusive advertising campaign flyers and have the chance to win exciting giveaways by following KOTONA’s official Instagram account.

The blend of June 25-27 at Tokyo Big Sight will not only highlight the strengths of advertising within sports but also create an interactive community experience that bridges generations through nostalgic representation.

About KOTONA

KOTONA operates with the philosophy of generating ideas and creativity that bring happiness and innovation to society. With a focus on advertising, PR, design, and digital strategies, KOTONA is poised to solve various challenges faced by companies and brands, particularly in sports and beauty sectors. Headquartered in the JP Tower in Osaka, KOTONA is dedicated to enhancing regional advertising power for impactful solutions.

For inquiries related to this event, please contact KOTONA’s public relations office, led by Miki Nonogami, at 070-5465-8088 or via email at koho@kotona-pr.com.