#United States #Hershey #Fred Rogers Productions #Milton Hershey School #Mister Rogers

Digital Sponsorship Launches for Mister Rogers' Neighborhood

On March 24, 2025, Fred Rogers Productions announced an unprecedented partnership with the Milton Hershey School (MHS), a renowned private school located in Hershey, Pennsylvania. This collaboration signifies the first-ever digital sponsorship for the beloved children's program, Mister Rogers' Neighborhood, which encourages educational enthusiasm amongst children.

A Natural Collaboration

The partnership is designed to last six months, during which digital sponsorship will feature prominently on the series' official website. The school, serving students from pre-kindergarten through 12th grade, aligns seamlessly with Fred Rogers Productions’ mission to nurture a love for learning. Paul Siefken, President and CEO of Fred Rogers Productions, expressed his excitement about joining forces with MHS:
"We're very excited to join forces with a mission-aligned organization like Milton Hershey School. With the shared goal to provide children with opportunities to learn, follow their curiosity, and develop important lifelong skills, it is a natural fit for collaboration."

Impact on Children's Development

Milton Hershey School's commitment to social and emotional learning, as well as critical thinking skills, is reflected in the values showcased in Mister Rogers' Neighborhood. Shaun Turner, Senior Director of Enrollment Management and Family Relations at MHS, highlighted the partnership’s goal:
"As Milton Hershey School grows to support even more students, we're eager to share our life-changing mission with families everywhere through the wonderful programming of Mister Rogers' Neighborhood. This great partnership is not just about raising awareness, though—it’s an extension of our founders’ commitment to educate and empower children."

Features of the Digital Sponsorship

As part of this collaboration, digital sponsorship elements are integrated into the online viewing experience of Mister Rogers' Neighborhood. Banners and 15-second pre-roll videos will run alongside episodes on the show’s official website, allowing viewers to engage with the Milton Hershey School's initiatives. Content shared across Fred Rogers Productions' social media platforms aims to highlight the positive impacts that the school offers, focusing particularly on how it provides comprehensive funding for its students, ensuring that education is accessible to those from socially and financially disadvantaged backgrounds.

About Milton Hershey School

Milton Hershey School is globally recognized as one of the premier private schools. It offers students in pre-kindergarten through 12th grade a full living and learning experience, with all associated costs covered. Families seeking a nurturing educational environment can learn more by visiting mhskids.org.

About Fred Rogers Productions

Founded in 1971 by Fred Rogers, this non-profit organization has continually produced content for Mister Rogers' Neighborhood, which airs on PBS. The legacy of Fred Rogers continues to influence children's programming through innovative and engaging series, including Daniel Tiger's Neighborhood and Through the Woods, striving to foster children’s social, emotional, and behavioral well-being. For up-to-date information on Fred Rogers Productions, visit fredrogers.org.

Through this partnership, both Fred Rogers Productions and Milton Hershey School shine a light on their shared commitment to nurturing the curiosity and developmental needs of children, creating opportunities that extend well beyond the classroom and into the homes of families everywhere.