Leadership Transition at Barry's Marks New Era for Global Fitness Expansion

Barry's New Leadership and Global Expansion Plans

Barry's, a pioneer in boutique fitness since its inception in 1998, embraces a transformative leadership transition as part of its ambitious strategy for global expansion. After a commendable decade of dedicated service, Joey Gonzalez is stepping down from his position as Co-CEO to take on the role of Executive Chairman. Concurrently, JJ Gantt will assume the role of CEO, marking a pivotal moment in the history of the fitness brand.

This reorganization comes at a crucial time for Barry's, which is looking to significantly increase its global presence in the next four years, aiming to double its existing footprint. As the transformational leader, Gonzalez expressed his eagerness to engage more directly with both studio teams and clients, emphasizing a return to the core essence of the business: listening, learning, and connecting with the community of Barry's enthusiasts.

For the past 21 years, Gonzalez has been instrumental in shaping the identity of Barry's, expanding it to an impressive 92 locations across 16 countries on four continents. His new role will enable him to collaborate closely with the leadership team, focusing on long-term strategy and innovation while staying connected to the patrons and the vibrant atmosphere of Barry's studios. His passion for ensuring brand excellence will continue to drive the mission of creating a high-impact fitness experience.

In taking over as CEO, Gantt is enthusiastic about this pivotal moment in Barry's journey. Having begun as CFO in 2018 and later rising to President and Co-CEO, Gantt’s history with the brand is rooted in his own personal fitness journey, having been transformed by Barry's renowned workout regimen since he first walked into the Chelsea studio in 2015. He stated, "I know the transformational power of this workout and community because my life was transformed."

Under Gantt’s stewardship, Barry's plans to push forward with its growth strategy, ensuring that each new location maintains the high-quality workout experience that has become synonymous with the Barry's name. Recent investments from Princeton Equity Group will further fuel this expansion, meaning more studios will open in significant U.S. markets, with locations in Charleston, Hoboken, Williamsburg, and Salt Lake City already on the horizon. Additionally, international rollouts in places like Switzerland, Kuwait, and Greece are imminent after successful openings in Madrid and Dublin.

With over 8 million visits recorded in 2024, Barry's is committed to expanding with purpose and maintaining the essence that has made it special for its community. Gantt emphasizes, "We're expanding with intention, ensuring every location delivers the amazing Red Room experience that has defined Barry's since its inception. We build more than just structures - we build communities."

Despite global ambitions, Barry's remains anchored in its foundational values of connection and community. Studios from Los Angeles to Singapore uphold the promise of providing "The Best Workout in the World™" within an environment that inspires both physical and mental transformation. As Barry's ventures into this new phase under its refreshed leadership, it continues to affirm its commitment to fostering a global community bonded by fitness and connection.

About Barry's

Barry's is an innovative leader in high-energy fitness, originating from its Los Angeles roots to become a worldwide phenomenon in the boutique fitness landscape. The brand's workout model has evolved, enriching its offerings with specialized classes such as LIFT and RIDE. With an ardent following and a commitment to fun and effective workouts, Barry's has established itself not just as a fitness destination, but also as a thriving lifestyle brand. For more information and to explore the expansive offerings at Barry's, visit www.barrys.com.