New Board Game 'Taipa Shijou Shugi: Judgment - Elbow or Knee?' Released for Gen Z Enthusiasts

New Board Game Launch: 'Taipa Shijou Shugi: Judgment - Elbow or Knee?'

For those keen on distinguishing between elbows and knees, a fresh board game titled 'Taipa Shijou Shugi: Judgment - Elbow or Knee?' has hit the market, developed by the analog game maker TRYBE in collaboration with the innovative marketing company Boku to Watashi Inc. This exciting release is a part of the 'Taipa Shijou Shugi®' game brand, specifically aimed at Generation Z through unique企画 and emotional marketing (Emo Marketing®).

About the 'Taipa Shijou Shugi®' Series

The 'Taipa Shijou Shugi' series is dedicated to maximizing game enjoyment in minimal time. The flagship title, 'Taipa Shijou Shugi: Mahjong,' succeeded in truncating the traditional 144 tiles of Mahjong down to just 100, eliminating complicated rules. This made it accessible for two players while attracting over a million impressions on social media, with users praising its potential for spreading the joy of Mahjong in just five minutes.

The game's popularity skyrocketed, reaching a remarkable milestone of over 30,000 copies sold within its first year. Collaborations with renowned Mahjong players and media coverage have further solidified its reputation, including participation in major international trade shows.

Overview of 'Judgment - Elbow or Knee?'

1. Fast-Paced Card Game: This high-speed game requires players to quickly determine whether the card calls for 'elbow' or 'knee,' providing a fun challenge.
2. Random Elements: Featuring words like 'visa,' 'pizza,' and 'paella,' the game fosters an unpredictably chaos-filled experience, sharpening players' judgment skills in identifying elbows and knees.
3. Exciting Promotions: Upcoming collaborations with influencers using 'elbow' and 'knee' themes are also anticipated.

The product includes:

- Item Title: Taipa Shijou Shugi: Judgment - Elbow or Knee?
- Contents: 34 cards
- Price: ¥1,800 + tax
- Play Time: Approximately 5 minutes
- Number of Players: 2 to 10 participants
- Age Requirement: Suitable for ages 6 and up
- Release Date: Scheduled after the 2025 Game Market
- Online Store: Taipa Games

Pre-Release Information

Prior to the general release, early sales will be held at various events below (availability may vary according to stock):
1. Game Market 2025 Autumn
- Venue: Makuhari Messe Exhibition Hall 3, 4, 5, 6
- Date: November 22-23, 2025
- Booth Number: J25
- Event Link

2. SPADIE POKER LEAGUE
- Venue: Shinjuku Central Park
- Date: November 20-24, 2025
- Event Link

3. Naming the Phenomenon - Youth Edition
- Venue: HOME/WORK VILLAGE (Former Ikegiri Junior High School Facility)
- Date: November 22-24, 2025
- Event Link

About 'Boku to Watashi Inc.'

Boku to Watashi Inc. stands as a leader in企画 and Emo Marketing for Gen Z, promoting innovative workplace practices. Their hallmark service, 'Zview Lab,' focuses on understanding the Gen Z perspective through qualitative and quantitative research methods.

About 'TRYBE Inc.'

TRYBE Inc. specializes in analog games aimed at the digital-native generation, creating solutions that resonate with modern communication trends. Their portfolio highlights their commitment to building engaging products.

For inquiries: