Omaha Productions Forms Strategic Partnership with FanDuel Sports Network to Enhance Sports Content Production

Omaha Productions Partners with FanDuel Sports Network

In a significant move to expand its production capabilities, the Main Street Sports Group, owner of the FanDuel Sports Network, has announced a new strategic partnership with Omaha Productions, the media company co-founded by NFL legend Peyton Manning. This alliance is set to enhance the creation and distribution of premium sports content across multiple platforms, including linear TV, streaming services, and digital channels.

Strategic Collaboration

The collaboration aims to co-develop and co-produce innovative sports content that resonates with local fan bases. By combining FanDuel’s extensive reach and passionate audience with Omaha Productions’ creative storytelling prowess, both companies are poised to deliver fresh and engaging narratives for sports enthusiasts nationwide. This partnership represents a monumental step for Main Street Sports Group as it embarks on launching Main Street Sports Productions, a dedicated division aimed at producing quality content for both its own channels and external partners.

Leadership and Vision

Leading this new initiative is Norby Williamson, President of Production and Programming for Main Street Sports Group. He remarked, “This is a transformative moment for us. Partnering with one of the most respected brands in sports entertainment sets the stage for what’s next. Main Street Sports Productions will allow us to take what we do best and expand it to new audiences.”

Jamie Horowitz, President and Co-Founder of Omaha Productions, added, “We're excited to partner with FanDuel Sports Network to create content that speaks directly to local fans in meaningful ways.” Together, they plan to leverage their respective strengths to enhance viewer engagement and build innovative storytelling that captures the spirit of local sports culture.

Growth of Main Street Sports Productions

The newly established Main Street Sports Productions aims to utilize the robust infrastructure and production capabilities of the network to enhance the creative landscape. This division is not just a response to the growing demand for localized sports media but also a proactive strategy to navigate and adapt to the changing landscape of sports broadcasting and streaming.

The partnership underscores FanDuel Sports Network’s ongoing evolution into a comprehensive local sports media platform, characterized by live game coverage, original programming, and now a full suite of production services. This strategic move is designed to deliver heightened value not only to local fans but also to all stakeholders, including leagues and advertising partners.

About Omaha Productions

Founded by Peyton Manning after his retirement from professional football, Omaha Productions has rapidly established itself as a leader in developing compelling content that unifies sports fans. The company is known for executive producing the Emmy-winning ESPN show, “Monday Night Football with Peyton and Eli” as well as various alternative broadcasts for college football, NBA games, and UFC events. Their diverse portfolio includes Netflix projects, award-winning podcasts, and innovative campaigns for numerous brands.

About Main Street Sports Group

Main Street Sports Group operates the FanDuel Sports Network, which is recognized as the leading multiplatform provider of local sports. They offer fans extensive access to their favorite teams through over 3,000 live sports events produced each year. The group aims to leverage its powerful partnerships and innovative strategies to reach and engage audiences seamlessly across diverse platforms, ensuring that fans never miss a moment of local sports excitement.

This partnership not only strengthens FanDuel's commitment to local sports but also exemplifies the trajectory towards a future of collaborative content creation within the sports media landscape. As both companies continue to grow and innovate, fans can expect a new era of captivating sports content that deepens their connection to the games they love.