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Transforming Automotive Retail: Cox Automotive at NADA Show 2025

Cox Automotive is set to make a notable impact at the 2025 National Automobile Dealers Association (NADA) Show, taking place from January 23 to 26 in New Orleans. As the world’s largest automotive services provider, Cox Automotive will showcase a range of innovative retail and wholesale solutions aimed at enhancing the car buying and selling experience. With a display spanning over 23,000 square feet, the 'Cox Automotive Village' will feature more than 180 demo stations, making it the largest exhibitor at the event.

A Promising Automotive Landscape

Steve Rowley, the president of Cox Automotive, expressed optimism about the 2025 automotive market, highlighting the ongoing transformation influenced by electric vehicles (EVs), generative AI, and advanced technologies such as computer vision. Rowley emphasized the company’s commitment to providing the necessary tools and solutions that will empower dealers to thrive in this evolving landscape.

According to the latest insights from Cox Automotive, there's heightened confidence among U.S. auto dealers, as indicated by the Q4 2024 Dealer Sentiment Index (CADSI). New car and EV sales satisfaction is at an all-time high, demonstrating a positive outlook for industry growth in the coming year.

Innovations in Retail Solutions

Cox Automotive is enhancing its retail solutions to help dealers meet sales and customer service expectations. Key updates include:

• - Deal Central Enhancements: By utilizing AI and automation, dealers can create deals for vehicles not presently in inventory, including those in the order pipeline or en route. New features streamline purchases online and in-person, enhancing shopper satisfaction.

• - Xtime Enhancements: This service solution simplifies reporting and workflow efficiencies while introducing enhanced communication features aimed at improving customer relations and overall service satisfaction.

• - vAuto Updates: The introduction of centralized inventory management and an advanced appraisal experience will aid dealers in efficiently overseeing their vehicle stock and ensuring fair reconditioning costs, ultimately winning more trade-ins in a competitive market.

Advancements in Wholesale and Inventory Solutions

As part of its continued commitment to innovation, Cox Automotive will showcase new developments in its wholesale offerings as well:

• - Manheim Location EV Certification Program: This program, marking Manheim's 80th anniversary, aims to certify auction locations to meet the unique needs of used EVs, ensuring safety and efficiency in the logistics and servicing of these vehicles.

• - Central Dispatch Market Intelligence: This suite of solutions provides clients with actionable insights derived from extensive logistics data, helping to optimize vehicle moves and enhance operational efficiency.

With a strong focus on technology and data-driven insights, Cox Automotive is poised to navigate the complexities of today’s automotive market. The showcasing at NADA not only emphasizes their innovative solutions but also their dedication to supporting dealerships in achieving sustained success and adaptation to market demands.

As the automotive industry continues to evolve, Cox Automotive remains at the forefront, leveraging its extensive data and innovative technologies to redefine the car buying and selling experience. Visit the Cox Automotive booth at NADA 2025 for an in-depth look at these groundbreaking solutions and how they can benefit dealers across the nation.