#Japan #Tokyo #MUFG #National Stadium #JNSE

MUFG Becomes the First National Stadium Partner

In a monumental development, Mitsubishi UFJ Financial Group (MUFG) has been announced as the first partner of Japan National Stadium Entertainment (JNSE), leading the way as the premier National Stadium Partner. This partnership aims to elevate the national stadium into a world-class venue, while fostering social values starting from January 2026 when the stadium will officially be renamed MUFG Stadium.

The concept of a National Stadium Partner is pioneering in its approach to the co-creation of social value. Working together with JNSE, MUFG and JNSE will leverage their combined expertise and resources to address social challenges and invigorate local communities, all while maintaining the public nature of the National Stadium.

Ambitions of JNSE and MUFG

Both JNSE and MUFG are committed to preserving the rich history and tradition of the National Stadium. Their partnership will also accelerate activities that contribute to the advancement of sports and entertainment, educating future generations, promoting environmental sustainability, cultural exchanges, and regional collaboration. Their shared vision aims not only to enhance the value of the National Stadium but also to ensure that it becomes a key driver of innovation and social impact within the community.

To reflect this new partnership, the venue will officially adopt the name MUFG Stadium beginning January 1, 2026. JNSE and MUFG aim to collectively promote the significance of the stadium, creating a space that the world can be proud of.

The Vision Behind MUFG Stadium

As a future-oriented stadium, MUFG Stadium will evolve beyond a mere location for sports. It aims to bridge culture, economics, community, and society, setting the framework for various events including sports and music. The enhancements include advanced ICT infrastructure, expanded hospitality areas, revamped dining options, and stronger collaborations with local communities.

This leap into the future is encapsulated in the initiative named KOKURITSU NEXT, which signifies a collective effort to redefine the stadium's role as a connector of hope and excitement for the people. This initiative emphasizes both physical renovations and overarching goals of boosting social value and tackling community challenges by engaging with diverse stakeholders.

Collaboration Examples

Through this partnership, MUFG and JNSE will focus on creating a dynamic ecosystem where social and commercial values intertwine. Key efforts will encompass:

1. Enhancing Stadium Value:
- Introduction of advanced technologies and supporting tech innovations.
- Generating new business value by harnessing the flow of people and commerce.
- Programs to foster new industries and support startups.
- Connecting various communities through MUFG's extensive networks.
- Sharing the success stories of the National Stadium with sports facilities nationwide to elevate the local sports industry.

2. Addressing Social Issues:
- Implementing ideas for stadium usage that resonate with the community.
- Promoting support for future generations through sports, and positioning the stadium as a hub for global cultural exchange.
- Providing opportunities for life and career design, along with financial literacy for all individuals involved in sports.

Leaders’ Perspectives

Koji Takeuchi, President of JNSE, expressed his excitement about MUFG’s new role, stating that their commitment to finance, cultural promotion, and community collaboration resonates with JNSE’s vision for the National Stadium. Meanwhile, Hiroki Kamezawa, President and CEO of MUFG, emphasized the honor of joining this transformative journey and highlighted MUFG’s strength in building connections among various stakeholders.

Forward-Looking Statements

The anticipation surrounding the transformation of the National Stadium into MUFG Stadium has sparked excitement not only among sports fans but also in the broader community. Yoshikazu Nonoshita, Chairman of the J-League, reflected on the stadium's historical significance to Japanese football, looking forward to how this partnership will enhance the entire sports ecosystem in Japan.

Conclusion

As both organizations embark on this journey together, the onus is not only on enhancing a venue but on making the MUFG Stadium a symbol of hope, passion, and cultural integration. The effects of this partnership are expected to ripple beyond the confines of the stadium, contributing to the societal fabric of Japan. With these endeavors, the National Stadium will not only stand as a landmark for sports but also as a beacon of collaboration and community engagement, driving innovation and changing the face of stadium experiences for future generations.