#United States #Subaru #Camden #Clothing Donation #Operation Warm

Subaru and Operation Warm Collaborate to Aid Homeless Children

In a powerful initiative aimed at supporting children in need, Subaru of America, Inc., has strengthened its partnership with Operation Warm® to distribute new warm clothing for over 130,000 children facing homelessness across the United States. Under the Subaru Loves to Help® program, this initiative is not just about handing out clothing, but about restoring confidence and providing a sense of normalcy to children who are often in distressing circumstances.

Making a Difference One Coat at a Time

Subaru has become the largest automotive sponsor of Operation Warm, emphasizing its commitment to delivering essential support to underserved communities. Through a series of community-based gifting events, Subaru, in collaboration with its network of over 630 retailers, will visit homeless shelters and support organizations nationwide. This will ensure that children in urgent need receive brand-new, high-quality coats, shoes, and socks tailored to foster comfort.

"Kids grow out of clothing about every six months," notes Alan Bethke, Senior Vice President of Marketing at Subaru. He emphasizes how crucial it is for children in urgent circumstances to have clothing that fits properly. Not only does this clothing provide warmth, but it also promotes emotional well-being and confidence. Children will have the opportunity to personally select their clothing from updated styles and vibrant colors that reflect the latest national trends.

More Than Just Clothing

The benefits of this initiative extend beyond just basic necessities. Grace Sica, Executive Director of Operation Warm, highlights the emotional significance of these items. For many children, a new coat or pair of shoes represents more than just warmth—it’s a boost to their self-esteem and a pathway to greater engagement in school activities both inside and outside the classroom. Sica notes the real-world impact, stating, "Often, these items can mean the difference between going to school and staying at home due to embarrassment. We’re incredibly grateful to be partnering with Subaru to bring this support to children across the country."

Subaru's Ongoing Commitment

Subaru’s ongoing commitment is reflected in its operational philosophy—being ‘More Than a Car Company’. By the end of this year’s efforts, Subaru will have positively impacted the lives of over 900,000 children and adults through its various charitable initiatives. This includes more than just the warm clothing drive, but a wider array of support that reinforces Subaru’s Love Promise—an enduring commitment to showing love and respect to everyone in its community.

Through the Subaru Loves to Help® initiative, the company has donated over $300 million to various causes that align with its values, highlighting the ethos of service and community every step of the way.

Join the Movement

As this remarkable initiative unfolds, Subaru encourages others to participate in such compassionate efforts, whether through donations or volunteering at local shelters and support agencies. The impact of giving, even in the form of clothing, resonates deeply within communities, fostering hope and upliftment where it is most needed.

To learn more about Operation Warm and how you can get involved, visit Operation Warm's website. For further insights into Subaru’s charitable initiatives, explore Subaru Loves to Help and join the conversation by following #SubaruLovesToHelp.

In conclusion, Subaru’s collaboration with Operation Warm exemplifies the profound difference a committed partnership can make in the lives of children facing adversity, providing them not just with clothing but with the tools they need to hope and thrive in their everyday lives.