#Japan #Tokyo #BMW #Teads #Advertising Week

Discovering the Future of Brand Experience at Advertising Week Asia 2025

In the rapidly evolving landscape of digital marketing, events like Advertising Week Asia 2025 serve as pivotal platforms for industry leaders to converge and share insights. This year, set to unfold at the Sheraton Miyako Hotel in Tokyo from December 2nd to 4th, the event aims to highlight the notion of brand experience within the burgeoning Connected TV (CTV) market. Among the key sessions will be a discussion featuring BMW, Dentsu Digital, and Teads, promising to unveil innovative strategies and methodologies employed in modern advertising.

A Panel Discussion to Remember

The spotlight of this session will focus on a collaborative dialogue between Ayaka Tomozu from BMW, Yoshika Iwamura from Dentsu Digital, and Maki Kita from Dentsu Digital, moderated by Yohei Morita from Teads Japan. Scheduled for December 2nd from 15:40 to 16:20, this panel will dive deep into the implementation of CTV Homescreen advertising and the optimization of Attention Creative, particularly within the context of BMW's 'X MODELS FAIR' campaign. This segment will unveil unique insights and background strategies that led to the campaign's design.

This discussion is set against the backdrop of the busy marketing landscape, where understanding viewer attention and optimizing creative assets have become paramount. As brands strive to create meaningful advertising experiences, the insights from this panel will shed light on the usage of Teads’ AI-driven analyses for creative optimization and attention measurement, all explored through the lens of the brand, agency, and media perspectives.

Event Details

The panel discussion, titled "BMW x Dentsu Digital x Teads: How CTV Homescreen and Attention Creative Transform Brand Experience," is just one of many engaging sessions planned during the event. This diverse program includes keynote speeches, networking opportunities, special events, and panel discussions that focus on various aspects of advertising.

Event: Advertising Week Asia 2025
Dates: December 2nd - December 4th, 2025
Venue: Sheraton Miyako Hotel Tokyo, 1-1-50 Shirokanedai, Minato, Tokyo
More Info: Advertising Week Asia 2025

About the Speakers

• - Ayaka Tomozu: Brand Communication Manager at BMW Japan, responsible for brand management and communication strategies.
• - Yoshika Iwamura: Group Manager at Dentsu Digital’s Global Center, specializing in strategic media solutions.
• - Maki Kita: Also with Dentsu Digital, focusing on strategic media solutions to boost brand visibility.
• - Yohei Morita: Senior Sales Manager at Teads Japan, facilitating discussions on innovative advertising techniques.

The Role of Teads

Teads operates as a leading omnichannel advertising platform across the open internet, connecting marketers with premium media to generate full-funnel results. Using predictive AI technology, Teads maximizes the value of advertising investments by linking high-quality media and beautiful brand creatives with context-driven addressability and measurement.
As one of the largest open internet advertising platforms globally, Teads connects directly with over 10,000 publishers and 20,000 advertisers and operates in more than 30 countries with a global workforce of about 1,800 personnel based in New York City.

For more detailed information, visit www.teads.com.

This session and the broader event promise an enlightening experience for those interested in the future of advertising, brand experiences, and digital innovation. Don’t miss this opportunity to engage with industry experts and gain valuable insights to take back to your own marketing initiatives.