#United States #Dallas #Video Games #Gameway #TRG

Gameway's Revolutionary Move in Airport Entertainment

In an exciting development for travelers and gaming enthusiasts alike, Gameway has appointed TRG as its new brand advertising agency. Known for being the world's first premium video game lounge specifically designed for airport settings, Gameway aims to redefine the way travelers enjoy their time before flights. The partnership with TRG is set to bring a surge of creative energy and strategic direction to the brand’s advertising efforts, as well as a complete overhaul of their website.

A Vision for Transformation

Founded by a dynamic husband-and-wife team, Emma and Jordan Walbridge, Gameway emerged from a vision to enhance the generally mundane waiting times at airports. Instead of enduring the usual wait at the gate, passengers can now dive into immersive gaming experiences in a chic and inviting lounge environment. Gameway offers a diverse range of games that cater to all types of gamers, creating an ideal atmosphere for relaxation and entertainment.

Emma Walbridge expressed her excitement about collaborating with TRG, emphasizing their enthusiasm for the brand's vision. "We were exhaustive and thorough in our search for the perfect agency partner," she said. “TRG showed an authentic enthusiasm about our vision, and we are thrilled at the opportunity to grow this brand together.”

The Role of TRG

TRG, a well-respected name in the advertising world since 1976, boasts a robust portfolio that includes brands such as Orkin, Chick-fil-A, and The Home Depot. Their agency is known for creating memorable marketing campaigns that resonate with consumers over time. TRG's involvement with Gameway will encompass creative strategies, media planning, branding enhancements, and more.

TRG's brand management principal, Erin Sutton, resonated with Gameway’s creative and daring spirit. She stated, "Gameway was born from unbridled creativity and bravery, which are traits found in our own DNA. It feels like a perfect cultural match. We couldn't be more thrilled about our partnership and the incredible opportunity to help build and grow this brand."

Current and Future Developments

Initially launching in the Dallas Fort Worth International Airport, Gameway’s rapid expansion has led to the establishment of seven lounges across five airports in the United States, with plans to add four more locations in the near future. Additionally, Gameway has ambitions to take its unique gaming experience global, thereby transforming the typical airport setting into a vibrant hub of entertainment.

The collaboration with TRG is likely to amplify Gameway's visibility within the travel industry, making it a dominant player in the emerging market of airport entertainment. As Gameway continues to innovate in enhancing the traveler experience, this partnership stands to radically shift perceptions of airport amenities.

Conclusion

With TRG steering its advertising efforts, Gameway is set on a path toward remarkable growth and brand recognition. By prioritizing traveler enjoyment and redefining waiting times through engaging video game experiences, Gameway promises to turn mundane airport moments into extraordinary adventures, catering to gamers and vacationers alike. As both companies look ahead to a future of collaboration and creativity, the possibilities for Gameway are seemingly limitless.